About this role
Work Flexibility: Hybrid
Summary: The Lead Specialist, Marketing Communications drives operational excellence in marketing communications across Neurovascular (NV) APAC while leading strategic regional campaigns, digital communications, and knowledge-sharing initiatives. The role is responsible for improving communication effectiveness, enabling best-practice sharing across markets, and supporting therapy awareness, customer engagement, and business growth objectives.
What You Will Do:
• Develop and execute marketing communication plans and campaigns for NV APAC • Streamline and support marketing collateral development, approval, localization, and distribution processes for each market in APAC • Build and maintain the APAC Marketing Knowledge Hub and repository that includes marketing best practices, growth-driving resources, campaign toolkits, competitor insights, industry news and content archives • Establish communication templates, standards, and governance to ensure consistency and execution quality across the region • Facilitate knowledge sharing across APAC markets and promote adoption of successful initiatives • Drive impactful regional marketing campaigns that support therapy awareness and business growth and drive campaign adoption across APAC markets • Develop integrated campaign plans, messaging frameworks, and communication toolkits • Partner with regional and country stakeholders to ensure effective execution and adoption and support local marketing campaigns in key APAC markets • Develop and implement an APAC LinkedIn marketing communication strategy so as to support business growth and increased engagement • Support communication planning and execution (promotional content, event communication plans, post-event reporting) for conferences, congresses, workshops and customer events • Lead APAC-wide World Stroke Day initiatives and develop regional messaging, campaign assets, and activation toolkits • Manage partnership with external agencies and vendors relationships to ensure quality, timely, and cost-effective delivery of communication initiatives
What you need: Required Qualifications
• Bachelor's degree in Marketing, Communications, Business, Journalism, or a related discipline • Minimum 5 years of experience in marketing communications, digital marketing, corporate communications, or a related field • Experience developing and executing regional marketing campaigns across multiple countries and stakeholder groups • Strong project management skills with demonstrated ability to manage multiple priorities and deadlines • Excellent written, verbal, and presentation communication skills • Proven ability to work effectively across cross-functional and multicultural teams • Proficiency in Microsoft Office applications and digital marketing/communication platforms
Preferred Qualifications
• Experience within healthcare, medical technology, life sciences, or other regulated industries • Experience managing digital and social media communication strategies • Familiarity with content management systems, marketing automation tools, and campaign analytics • Experience collaborating with multiple country teams
Travel Percentage: None