About this role
About the Role
Do you have a passion for writing, a creative mindset, and a deep understanding of the Dutch language and culture? Are you excited to be part of one of the biggest online casinos in the Netherlands?
Do what you do best and write to us.We looking for a Dutch Content & CRM Executive to join our growing team and become the Dutch voice behind Kansino.nl
This is a unique opportunity to join the CRM team behind Kansino.nl, one of the leading online casino brands in the Netherlands. As a Content & CRM Executive, you will play an important role in creating engaging content, executing CRM campaigns, and delivering a best-in-class customer experience for our Dutch players.
The Content & CRM Executive reports to the CRM Manager and works closely with the CRM, SEO, Marketing, Compliance, and Product teams to plan, create, and optimize customer communications and promotional campaigns.
About Play North
Play North is an ambitious, fast-growing online casino operator active across regulated European markets with hubs in Malta, Estonia and the Netherlands. We create tailored, high-quality player experiences behind established brands such as Pikakasino.com and Kansino.nl, licensed by the Malta Gaming Authority (MGA) and the Dutch Gaming Authority (KSA). And we're not slowing down. We recently secured our Portuguese licence and are getting ready to launch Vincino.pt, marking another exciting step in our growth journey.
Luck may be part of our industry. Building great products never is. Hence we're looking for ambitious, detail-oriented people who enjoy solving problems, taking ownership, raising the bar and celebrating wins together.
Great products don't happen by chance. They happen because great people build them. Think you'd be a great fit? Let's talk.
Responsibilities As our Dutch Content & CRM Executive, your responsibilities will include:
• Becoming the Dutch tone of voice for Kansino.nl across all customer communications.
• Writing engaging, high-quality content for the website, landing pages, promotional pages, and blog articles.
• Creating and optimising SEO content to improve organic visibility.
• Writing email campaigns, push notifications, SMS campaigns, and other CRM communications.
• Creating and optimising Google Ads copy and other digital marketing content.
• Assisting with the creation and execution of online promotions within our CRM and back-office systems.
• Creating, maintaining, and updating CMS pages for promotions, ensuring all content is accurate, engaging, and optimised
• Supporting the execution of CRM campaigns, including campaign setup, quality assurance, testing, and scheduling.
• Collaborating closely with the CRM, Design, Product, Marketing, and Compliance teams to deliver engaging campaigns that drive both player acquisition and retention.
• Ensuring all content complies with Dutch gambling regulations and responsible gaming requirements.
• Continuously identifying opportunities to improve customer communications, content quality, and campaign performance.
Requirements
• Native-level proficiency in Dutch and excellent written and verbal communication skills.
• Excellent English communication skills.
• A solid understanding of the Dutch language, culture, and local market trends.
• Minimum 2 years experience in content writing, digital marketing or CRM.
• Experience within the online gaming/iGaming industry is highly preferred.
• Good understanding of SEO principles.
• Experience working with CMS platforms.
• Experience with CRM platforms or marketing automation tools is considered a strong advantage.
• Strong attention to detail and organisational skills.
• The ability to manage multiple projects, priorities, and deadlines simultaneously.
• Comfortable managing multiple projects and deadlines simultaneously.
• Proactive, creative and eager to contribute beyond your own responsibilities.
• Experience with promotional campaign setup or back-office systems is a plus
What We Offer
• Hybrid working model, with 2 days working from our fabulous office in Malta or in the Netherlands and up to 3 days working from home.
• Competitive salary based on experience and qualifications.
• Career development opportunities within a growing international company.
• Wellness allowance up to €600 per year
• Modern office environment.
• Employee Assistance Programme.
• Company events and team activities.
• Flexible and supportive working culture.
• Office lunches and daily nibbles such as fresh fruit and healthy snacks.
• The opportunity to help build one of the biggest online casino brands in the Netherlands.