About this role
We are looking for a Paid Media Lead to help shape and execute performance marketing strategy across the inMusic ecosystem. This role owns paid media planning, campaign execution, measurement, optimization, and cross-functional coordination across channels that may include paid social, search, display, video, retargeting, and full-funnel performance programs. The right candidate will combine analytical rigor, practical campaign expertise, and a creator-first understanding of how music technology audiences discover, evaluate, and purchase products. Define and execute paid media strategies that support acquisition, conversion, lifecycle, launch, and revenue goals across relevant inMusic brands and digital properties. Plan, launch, optimize, and measure paid social, search, display, video, and retargeting campaigns across web, shop, and product-led customer journeys. Own campaign performance reporting, test planning, forecasting, and optimization recommendations. Develop practical experimentation plans across audiences, creative, messaging, landing pages, funnel stages, attribution, and incrementality. Partner with brand, product marketing, content, creative, e-commerce, analytics, CRM, and web teams to improve campaign effectiveness and customer experience. Identify opportunities to scale repeatable paid media practices, tooling, reporting, and governance across the inMusic portfolio. Guide agencies, partners, or internal contributors where appropriate, ensuring campaign quality, clear priorities, and accountable execution.