About this role
We are seeking a Product & Brand Marketing Lead to shape how brands’ products, capabilities, and creator value propositions connect to the broader inMusic portfolio. This role bridges product strategy, brand positioning, audience insight, go-to-market planning, launch execution, and commercial alignment. The right candidate will be able to clarify positioning, build compelling narratives, align cross-functional stakeholders, and translate product and brand strategy into measurable market impact. Develop product and brand marketing strategies that connect customer needs, market opportunities, product strengths, and inMusic commercial priorities. Define positioning, messaging, audience priorities, launch narratives, and go-to-market plans for products, campaigns, or portfolio initiatives. Partner with product management, brand, creative, content, web/e-commerce, paid media, CRM, sales, support, and analytics teams to deliver integrated launches and campaigns. Use market research, customer insight, product data, competitive analysis, and performance reporting to guide marketing decisions. Identify opportunities to extend product stories, creator audiences, content, and market insights across the broader inMusic portfolio. Create clear briefs, messaging frameworks, launch plans, stakeholder narratives, and performance readouts that help teams execute with focus. Help establish repeatable product and brand marketing practices that improve alignment, accountability, and measurable business outcomes.