About this role
Job summary
Can you help tell the story of how Hospice care helps local people?
At St Leonard's Hospice, we are looking for skilled communicator to join as Communications Lead Clinical & Corporate to amplify the charity's message, supporting colleagues across clinical and corporate teams to:
Educate professionals about the services the Hospice offers, the range of conditions with which we support people and when/how to make referrals for the patients greatest benefitMaking sure patients, families and carers know what help the Hospice offers and how they can access our supportCampaigning for changes in public policy and awareness of palliative and end-of-life issues
This is a full-time role, working37.5 hours per week, usually Mon-Fri though occasional evening and weekend work will be required. This role supports working from home, though a regular presence on site at the Hospice is essential. The salary band for this role is£28,555 to £31,337per annum.
Main duties of the job
This post is intended to work collaboratively across the Hospice to create and share insight-based, audience-focused communications to engage our key audiences.
The role will involve creating compelling content for use across channels, showcasing the value of the Hospice's work and the difference it makes for patients, families and carers.
To fulfil the Communications Lead Clinical & Corporate role, you will need:
Experience in a similar roleThe ability to create compelling written and visual outputs, online and in printTrack record of evaluating campaigns to support continuous improvement
What's in it for you:
Flexibility for a great work/life balanceGenerous annual leave entitlement of up to 41 daysAttractive pension schemesExtensive employee discounts on shops, holidays and lifestyle choices and Blue Light Card discountsOpportunities to grow your skills and careerFree onsite car parkingA supportive and friendly working environment
About us
Our mission is to provide excellent care and support to those living with life-limiting illness and to the people they care about, to enrich their lives and to contribute to the ongoing development of end-of-life care. We do this by placing our patients at the centre of everything we do, and through involving patients and their families in all decisions regarding their care.
We can only achieve this with the help of our amazing colleagues, by developing and recognising their contribution, and by sharing our knowledge and skills through education, audit and research.
We do not have sponsorship status and therefore all our offers are made conditional upon our candidates submitting evidence of their right to work in the UK in conjunction with our other pre-employment checks.
Job description Job responsibilities
Lead on the delivery of communications activity that supports the St Leonards Hospices (SLH) clinical and corporate objectives, specifically in the areas of:
Educating professionals about the services SLH offers, the range of conditions with which we support people and when/how to make referrals for the patients greatest benefit
Making sure patients, families and carers know what help SLH offers and how they can access our support
Campaigning for changes in public policy and awareness of palliative and end-of-life issues
Main duties and responsibilities
Professional
Support the Communications Manager to create, review and continuously improve communications plans for clinical and corporate activity at the Hospice.Lead on the delivery of communications activity, collaborating with clinical and corporate colleagues to achieve SLHs organisational objectives.Contribute to the development and monitoring of performance indicators that demonstrate progress towards SLHs organisational objectives, as well as the contribution of the Communications function to this success.Create compelling content for use across channels, showing the value of SLHs work and the difference it makes for patients, families and carers. This will include liaising with external media contacts.Proactively identify stories that capture SLHs impact.Engage with SLH beneficiaries to capture their feedback and stories, remaining at all times sensitive to and respectful of their lived experience.Create and collate content for newsletters, email and bulk communications.Update and refresh clinical and corporate area of the SLH website.Work with the Internal Communications Lead to ensure consistency in tone of voice and message in both internal and external messaging.
Additional duties
Proofread/quality check communications and marketing materials.Contribute to the development and implementation of SLH brand guidelines.Monitor social media, email and website performance and provide analytics.Respond to email, social media and website enquiries.
5. Undertake departmental administrative tasks as required.
Person Specification
Communication Essential
Excellent verbal and written communication skills, including good grammar and the ability to translate messages into accessible plain English Good presentation skills Persuasive and motivational Proven interpersonal skills Ability to communicate at all levels within the Hospice Confident in speaking with patients, families, and supporters
Qualifications Desirable
Educated to degree level Communications or marketing qualification
Experience Essential
Proven experience in marketing and communications in a similar role Experience in devising and evaluating integrated communications and marketing campaigns Proven track record of managing social media channels and developing paid social campaigns Website management Experience in creating compelling email campaigns Track record of using audience insights and competitor activity to build engagement Strong copywriter Creative and innovative thinker Strong organisational and planning skills Good attention to detail
Desirable
Photography, video and editing skills Knowledge of working in a charity environment
IT Essential
Strong IT skills Knowledge of Microsoft applications (Word, Excel, Powerpoint, Outlook) Experience with social media content management systems (Hootsuite etc) Experience using Mailchimp Experience using content management systems including WordPress
Desirable
Experience in using Canva, photoshop and other creative platforms
Personal Essential
A professional approach Work with discretion Ability to work individually and as part of a team Friendly and approachable Ability to work in fast paced and varied environment and adapt quickly to changing briefs Enthusiasm and can do attitude
Employer details Employer name St Leonard's Hospice
Address St Leonard's Hospice
185 Tadcaster Road
York
North Yorkshire
YO24 1GL
United Kingdom
Employer's website https://www.stleonardshospice.org.uk/ (Opens in a new tab)