About this role
We are looking for an experienced and results-driven Marketing Lead to join our team and drive growth of the new vertical. In this key role, you will lead the go-to-market strategy, build partner promotion strategies, and increase active clients across multiple markets. The ideal candidate combines strong strategic thinking, deep understanding of marketplace business models, entrepreneur mindset and analytical approach , with the ability to do marketing for both segments: demand and supply (restaurants). Develop and execute the marketing growth strategy for inDrive.Food across key markets, including go-to-market, value proposition, media campaigns, pricing, promotional, and trade marketing initiatives. Own the end-to-end marketing lifecycle, from strategy and ideation to execution and performance optimization, ensuring alignment with business goals and KPIs. Drive customer and restaurant growth through acquisition, retention, CRM, loyalty programs, in-app marketing, partnerships, and external acquisition channels. Identify and launch new growth opportunities for food delivery within cross-strategies aligned with Ride Hailing, Groceries, Delivery, and the broader inDrive ecosystem. Lead product-marketing growth initiatives, including UX improvements, promotional mechanics, in-app experiences, and experimentation to optimize conversion, activation, LTV, and ROI. Collaborate cross-functionally with Product, Business, Marketing, Analytics, and Partner teams to deliver impactful growth initiatives and ensure successful execution. Manage marketing budgets, performance metrics, and target planning while building brand awareness, increasing product adoption, and maximizing commercial impact. Main performance metrics for this role: new users / monthly transactional users / orders / amount of restaurants / LTV/CAC