About this role
VP Shopper Marketing – Americas We are seeking a VP of Shopper Marketing to lead the strategic growth, commercial performance, and delivery of best-in-class shopper marketing solutions across North and Latin American markets. This is a senior leadership role operating at the intersection of shopper insight, retail strategy, and commercial activation. You will act as both a senior client partner and capability leader, responsible for expanding existing client relationships, driving new business opportunities, building high-performing teams, and positioning the agency as a trusted partner in shopper-led growth and transformation. Shopper & Retail Strategy Leadership Define and lead an Americas-wide shopper marketing strategy aligned to client priorities and growth objectives Translate shopper insight into scalable, commercially impactful strategies Ensure consistency and adoption of global shopper marketing frameworks across Americas clients Commercial Growth & New Revenue Development Drive sustainable revenue growth through expansion of shopper marketing scope with existing clients Identify white-space opportunities to unlock incremental revenue and capability expansion Lead strategic new business initiatives, including multi-market pitches and shopper capability programs Senior Client Partnership & Advisory Act as a senior strategic advisor to client leadership teams Partner with clients to assess shopper marketing maturity and co-develop capability roadmaps Design and deliver joint workshops, training, and transformation initiatives that drive value and revenue Team Leadership & Capability Building Lead, mentor, and inspire a high-performing Americas shopper marketing community Build future-ready capability across insight, strategy, activation, and measurement Foster a collaborative, entrepreneurial culture with a strong sense of ownership and accountability Innovation, Thought Leadership & Market Influence Champion innovation across omnichannel planning, retail media, and data-led activation Develop and deliver thought leadership through executive briefings, client events, and industry forums Position the business as a long-term strategic partner in shopper transformation, not just execution Cross-Functional & Regional Collaboration Partner closely with insight, analytics, activation, and commercial teams to deliver integrated solutions Align Americas initiatives with global frameworks and best practice Embed shopper-first thinking across client engagements and internal teams