About this role
About Advantage Group International   Advantage Group International is the global intelligence partner transforming B2B collaboration. We deliver real-time, AI-powered insights that bring foresight and clarity to strengthen partnerships, empower better decisions, and drive sustainable growth.   Our unique intelligence model goes beyond basic reporting to turn complexity into clarity, providing businesses with trusted, actionable insights that drive stronger relationships between suppliers and retailers. With presence across more than 40 markets, we’re redefining how industries connect, collaborate, and grow.    As Advantage continues to expand and innovate globally, we’re seeking curious, collaborative, and impact-driven professionals to help shape the future of insight-led partnership and growth.      How you can help people and organizations work better together   As we accelerate the next phase of our product transformation—bringing our research, analytics, and collaboration tools together into a unified platform—Advantage is creating our first dedicated internal Product Marketing function.   We are seeking a  Senior Product Marketing Manager  to build, lead, and execute the product marketing discipline across Advantage Group’s full portfolio of B2B SaaS products and data platforms.  This is an inaugural, high-impact role — ideal for a strategic and entrepreneurial marketer who can operate independently, partner cross-functionally, and lay the groundwork for how Advantage brings its technology, data products, and scales to market. You’ll shape the voice of our portfolio, define its story, and enable teams to communicate value with clarity and confidence.  The role will collaborate extensively with global internal teams and international customers, requiring strong cross-cultural communication skills and the flexibility to occasionally work outside of traditional Monday–Friday, 9–5 hours to align with global time zones. Advantage supports lieu time to balance these commitments and maintain work-life harmony.  Primarily remote/hybrid in Toronto:   Advantage Group embraces flexible working to meet the needs and preferences of our employees. This role is primarily remote, with the option to work in person at our Toronto office or as requested by your manager.   As part of this role, you will:   Build and lead the foundation of product marketing across Advantage’s portfolio — defining core frameworks, processes, and standards.  Develop clear, differentiated positioning and messaging for each product and for the integrated Advantage platform.  Partner with Product Management and Research to shape roadmap narratives, validate market needs, and influence prioritization.  Lead go-to-market strategy and launch execution for new products, features, and platform releases.  Create sales enablement materials, including pitch decks, one-pagers, and case stories that translate data into customer value.  Conduct competitive and market analysis to inform positioning, pricing, and customer segmentation.  Collaborate with global Marketing to align demand generation campaigns and thought leadership to product goals.  Represent the voice of the customer and market, ensuring AGI’s narrative resonates with client needs and opportunities.  Establish metrics to measure marketing impact, adoption, and product engagement.  In Other Words, We Need Someone Who:   Is energized by building from the ground up — defining structure, playbooks, and best practices for a new internal func