About this role
Ihre Aufgaben <ul><li>Develop and implement brand strategies that align with company goals and market opportunities.</li><li>Collaborate across departments to ensure consistent brand messaging and market impact.</li><li>Provide effective cross-functional project management and coordination to galvanise people behind the project and drive through execution.</li><li>As a project business expert, you will understand the competition, the trends and the factors influencing the European market, and use this to adapt our marketing activities. </li><li>Conduct market research to identify trends and opportunities for differentiation. </li><li>Use customer insights to refine product positioning and marketing strategies. </li><li>Analyse the effectiveness of all marketing activities and continually look for ways to improve results.</li><li>Plan and execute targeted decision maker campaigns (brand, product, promotions), both online and off-line.</li><li>Manage content and activity across all online/ offline channels, including SM (such as Instagram, Facebook, LinkedIn and Pinterest). Manage digital content across all websites and email communications. </li><li>Monitor the success of brand communications activities and provide ongoing recommendations for improvement. </li><li>Manage the development, stock and delivery of printed marketing collateral and other POS tools. </li><li>Manage brand presence at European B2B events, exhibitions and in the showroom. </li><li>Management of the allocated marketing budget, ensuring spend stays on-budget and is accurately recorded.</li><li>Own the strategic product marketing process (from analytical to launch), shaping unique selling points that meet customer expectations in cooperation with Product Management. </li><li>Own the planning and execution of launch campaigns for designated new products </li><li>Align with commercial sales teams to ensure cohesive messaging and drive results. </li><li>Develop engaging product packaging concepts</li><li>Manage relationships with external agencies and partners to produce high-quality marketing materials.</li><li>Represent the company at trade shows, events, and customer engagements. </li><li>Travel within the EU to visit customers and support the field sales teams at Key Accounts </li><li>Regularly report on brand performance and key marketing metrics </li><li>Work with Finance to ensure all paperwork (invoices and POs) are raised in accordance with company processes and timelines.</li></ul> Ihr Profil <ul><li>Fluent German, able to converse in English – both written and verbal. Another language is of advantage (e.g. NL, FR, ES, PL, …) </li><li>Energetic, engaging and positive attitude. Wants to act and have accountability for the results. Not afraid to challenge the status-quo. </li><li>Passionate for creating a distinct interior decoration premium commercial brand and able to gather people behind the brand vision. </li><li>Strong team player, approachable and supportive. </li><li>Willing to travel regularly as required to attend exhibitions and team meetings within Europe. </li><li>Able to plan and deliver strategic initiatives. </li><li>Minimum 5 years’ experience in Brand management [commercial, design-led]. </li><li>Completed commercial studies at a university of applied sciences or university (bachelor; business administration, economics) with a focus on marketing/ design/ architecture; or a comparable qualification with relevant professional experience. </li><li>Experience in B2B marketing, focused on project business. </li><li>Strong knowledge of traditional media as well as digital media fluency. </li><li>Marketing based analytical skills (financial, rate of sale, return on investment analysis). </li><li>Proven ability in producing business cases and ROI-based decision-making. </li><li>Experienced in working with and managing third-party agencies (advertising, graphic design, etc.). </li><li>Experienced in the organising of events/exhibitions.</li></ul>