Job Summary: The Senior Manager, US Communications, will develop and drive Integrated Communications strategy, focused heavily on Creator-specific programming to increase brand awareness in our home market. This includes expanding and deepening influencer relationships across existing and emerging platforms, targeting new categories of influencers, and working cross-functionally to include influencers in events, mailings, paid content and retailer moments. The Senior Manager will rely on relationships, but also analytics, to inform and develop tactics to meet our goals and KPIs. The ideal candidate will be hungry to build relationships, an expert in all-things social and passionate about making Drunk Elephant the most buzzed-about skincare brand. Primary Duties & Responsibilities: Creator Programming and Outreach: <ul style="margin-left:40.0px"> <li>Partner with Executive Director to develop overarching US Communications and Creator strategy to build brand love, increase awareness and support key business priorities</li> <li>Oversee, develop, and maintain relationships with mega, mid-tier and micro creators as well as agent/management teams across multiple categories (beauty, estheticians, celebrities, artists, lifestyle, gaming, etc.) to drive organic brand support and EMV </li> <li>Develop earned and paid strategies to ensure we are sharing brand’s unique philosophy and staying ahead of trends, emerging platforms, verticals, etc. </li> <li>Partner with US paid media, marketing and social teams to ideate and execute influencer specific 360-degree launch programming</li> <li>Oversee competitive analysis and trend research to ensure we are acting as leaders in the space; research strategies to scale influencer outreach</li> <li>Act as subject matter expert on paid content- staying educated on changes in social platforms, tracking creators that perform well in paid, taking calculated risks in emerging platforms, etc.</li> <li>Partner with Executive Director to develop briefs for paid initiatives and work with cross-functional partners in Global/US Marketing, Paid Media and Social Media to ensure brand messaging is cohesive </li> </ul> Event Management and Coordination: <ul style="margin-left:40.0px"> <li>Develop influencer and press activations in tandem with Global Communications to aid in increasing brand awareness during key launch moments</li> <li>Create activation strategy around core/ during non-launch moments to maintain momentum/conversation in influencer space </li> </ul> Media Relations: <ul style="margin-left:40.0px"> <li>Assist with development of press strategy inclusive of founder interviews, launch based coverage and US brand and business news</li> <li>Liaise with top-tier digital, print and broadcast media to strategically pitch launch features and founder interviews/exclusives</li> <li>Oversee awards submissions, ensuring we proactively submit products for awards and coordinate licensing opportunities as appropriate </li> <li>Develop and maintain relationships with key editors at KPI outlets</li> <li>Think outside traditional media outlets for coverage on podcasts, social news sites, etc.</li> </ul> Forecasting / Mailings: <ul style="margin-left:40.0px"> <li>Approve all seeding strategies, product forecasts and inventory oversight for all new and existing product launches</li> </ul> Key Retailer Support: <ul style="margin-left:40.0px"> <li>Partner and ideate with key retailers (i.e., Sephora, Ulta) to develop exclusive 360 launch strategies to support the sales targets and sell through of exclusive launches/leads and best-selling core SKUs</li> <li>Attend and present strategy in all retailer market meetings biannually </li> </ul> Reporting: <ul style="margin-left:40.0px"> <li>Help establish US Integrated Communications KPIs, apply trends in and out of beauty to strategy</li> <li>Analyze Tribe reporting for areas of opportunity; react proactively ahead of trends and prepare strategy to continue conversation during non-launch moments </li> <li>Communicate to executives notable trends, up-and-coming creators, emerging platforms and strategies of how to apply to our brand strategy</li> <li>Prepare reporting on earned and paid tactics, always looking for efficiencies and areas of opportunity</li> <li>Assist in creating engaging multi-media presentations for global brand meetings, conferences and executives</li> </ul> Forecasting and Budget: <ul style="margin-left:40.0px"> <li>Manage US Communications financial and budget needs: <ul style="margin-left:40.0px"> <li>Assist with development of US Communications annual budget. Challenge the status quo and ensure budget allocation aligns with the US business goals</li> <li>Oversee monthly budget tracking to ensure all invoices are processed and budget is balanced at month-end</li> </ul> </li> <li>Develop funding requests for key launches and present strong case for funding that includes % lift is sales for in store and dot.com, increase in EMV and impact on brand ranking. Brainstorm incremental opportunities as needed, including business case and ROI calculations</li> <li>Assist Executive Director with annual budget presentations for upcoming year along with the corresponding strategy to present to US team</li> </ul> Qualifications & Competencies: <ul style="margin-left:40.0px"> <li>5-8 years of experience in Influencer Engagement and Communications/PR </li> <li>Experience with influencer management platforms i.e. Tribe Dynamics and office tools i.e. Microsoft Office suite</li> <li>Passion for beauty, fluency in social media platforms and trends</li> </ul> #LI-Hybrid #Nylaw Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

Senior Manager, US Communications (Drunk Elephant) (New York, NY, US) @ Shiseido

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