About this role
Location: New York, NY (Onsite, 5 days/week) Work Model: In-office (NYC) Industry: B2B SaaS / Workflow Automation / Data Infrastructure Compensation: $200K+
About Our PartnerOur partner is a fast-growing B2B SaaS company in the workflow automation space, helping teams transform unstructured inputs (documents, PDFs, and email-based workflows) into structured, usable data that flows into the systems they rely on.
The OpportunityOur partner is hiring a Head of Demand Generation / Growth (Pipeline Owner) to lead their marketing-driven pipeline engine. This is a true ownership role: you’ll be given meaningful budget and clear outcomes, then trusted to design the strategy, run the highest-leverage experiments, and scale what works.
This is not a “brand” or “fluffy marketing” role. Success is measured in qualified pipeline and revenue impact. You’ll inherit a strong foundation—then build the next growth layer across paid, lifecycle/email, content, positioning, and new channel tests.
ResponsibilitiesOwn pipeline generation through marketing, with clear performance targets and accountabilityDevelop a holistic demand strategy that connects channels (paid, content, lifecycle/email, positioning) into a cohesive systemPrioritize growth bets based on expected upside vs. cost/time to test, and run lean experiments to reach clear conclusionsManage and improve existing paid channels (Google Ads and other paid initiatives), including oversight of external partners/agencies as neededDiagnose and solve scaling constraints (e.g., identifying why channels plateau and unlocking new performance)Build an experimentation roadmap and execute the top tests personally (e.g., LinkedIn ads, trade shows, influencers/publishing, lifecycle programs)Establish reporting and measurement frameworks tied to pipeline quality and conversion performanceCollaborate closely with leadership and revenue teams to align demand gen with go-to-market priorities
RequirementsExperience leading demand generation or growth for a B2B SaaS company, ideally in the $1–10M ARR scaling phaseDemonstrated ownership of measurable outcomes (e.g., “generated $X pipeline,” “increased pipeline by Y%,” “drove Z% CAC-efficient growth”)Strong experimentation discipline: able to design small tests, learn quickly, and scale winning motionsStrategic thinker who can tie channels together—without needing to be a specialist in any single channelComfort operating with high ownership in an early-stage environment; bias toward action and executionStrong analytical and prioritization skills; able to allocate budget effectively and communicate performance clearlyIn-office readiness: excited to work from NYC 5 days/week with a fast-moving team