About this role
Minimum 5 years of relevant post master’s qualification work experience in communications or related field. Minimum 2 years’ experience in managerial and supervisory roles Core Areas: Lead and manage the communications team to ensure high-quality performance and output. Develop, coordinate, and oversee the implementation of the organization’s internal and external communications and marketing strategy. Proven expertise in strategic communication planning and delivering high-quality, multi-channel content. Proven expertise in digital communication, with hands-on experience in digital marketing and social media strategies. Experience in planning and executing digital campaigns. Hands-on experience in using social media analytics tools such as Google analytics etc. that would generate data-driven performance reports. Experience of leading institutional goals, brand positioning, stakeholders’ engagement, campaign rollouts and event management. Additional Preference Areas: Proficiency in graphic design tools like Adobe, Canva etc. Experience engaging with bloggers, influencers, and digital PR for enhanced brand reach. Experience in engaging with internal and external stakeholders to build strong relationships. Proven ability to liaise with stakeholders during high-profile events and media interactions. DESCRIPTION OF RESPONSIBILITIES: Develop and implement a cohesive Marketing/Communications strategy for USF in line with the Company objectives and the Ministry of IT and Telecommunication (MoITT). Develop. manage and oversee a diverse marketing/communications team. Control and oversee the flow of communication and information between the Ministry, USF and the public. Manage the communications department, act as the face of the organization at media events, and direct marketing and public relations campaigns. Develop effective messaging and communication strategies, including creating or overseeing the creation of promotional and informative materials for public distribution. Manage and work with all forms of media, including press releases, digital campaigns, print materials, social media, audio, and video content. Identify communication gaps and opportunities to increase USF’s brand awareness, Program impact and support the development of Marketing/Communication strategies, including PR, Media, Digital, Branding, and Events Define, manage, and execute the media plan in collaboration with the local media agency. Steer communications strategy of USF to align with the overall vision and mission of the Ministry of IT and Telecommunication (MoITT) & Government of Pakistan. Develop PR and Communication strategy for media relations, public relations, and digital marketing activities to achieve desired brand outcomes. Plan, manage, and monitor the yearly communication, PR, and marketing budget. Execute print advertisements/advertorials and liaise with relevant agencies (PPRA, PID) and advertisement teams for appropriate positioning. Manage and oversee various content, including articles and branding for communication materials across all distribution channels. Oversee the planning, editing, and development of content for internal communications mediums such as company intranet, monthly magazine, newsletters and/or regular email bulletin, including content layout. Develop and maintain good press and public relations to maximize PR coverage and brand exposure across the country. Develop and cement media, PR agency, blogger, and influencer relationships to expand USF's public audience. Actively engage media and key influences on all subjects relevant to USF regarding new initiatives, projects, and project launches. Develop and manage Crisis Communication, responding quickly and professionally to crises or challenging situations. Coordinate and oversee the implementation of the Marketing/Communications strategy. Lead and manage the communications team, providing guidance and support to ensure effective pe