About this role
Min. Experience Required: ----------------------------- - 0-4 years of relevant work experience in a similar role with results Description of Responsibilities: ---------------------------------- - Develop, implement, and manage social media plan, content & strategy for the brand - Creating, Scheduling, Posting content on social media - Monitor, track, analyze and report on campaign performance on social media platforms using inbuilt tools - Conduct competitive research and identify target audience for the brand - Conceptualize, develop and implement creative/unique campaign ideas for both internal and external communications including global and national observances, events, CSR campaigns, etc - Plan and publish the same on social media platforms - Plan, create, schedule and publish new content on a regular basis - Develop & implement strategies to increase brand awareness and engage target audience. - Define and measure the success and monitor user engagement and suggest strategies for content optimization. - Recommend improvements to increase performance, engagement and visibility - Setting clear social media targets/KPIs and implementing strategies to achieve them. - A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and stakeholders. - Perform monthly operational activities including but not limited to running payments, advertisements, maintaining monthly accrual sheets, extracting required information for different stakeholders - Assisting the Communications team for different events, partnerships, internal and external campaigns, and wherever required - Management of external vendors for events, branding & other campaigns Functional Skills / Knowledge Areas: ---------------------------------------- - Sound knowledge of graphic designing tools, and has adequate knowledge of using design software (Photoshop. Canva, etc) would be preferred - Must have a keen eye for design and creatives, to give direction for artworks - Strong written and verbal communications skills, content writing skills - Proficiency in MS Office - An in-depth knowledge & result-oriented experience of developing & implementing Digital/Social Media Marketing Strategies, - Strong business acumen, industry knowledge - Ability to work within a team - Must be a self-starter - Be able to produce original ideas - Proven track record of growth strategy Qualification: --------------- - A degree in Mass Communication, Advertising, Journalism, Marketing, Management Science/ Social Science/ Arts or other relevant degrees Location of Job: ------------------- - Islamabad