About this role
Minimum Experience Required: ---------------------------------- - Minimum of 2 years of relevant work experience in a similar role with results. Required Qualifications: -------------------------- - A degree in Mass Communication, Advertising, Journalism, Marketing, Management Science/ Social Science/ Arts, or other relevant degrees. Description Of Responsibilities: ---------------------------------- - Develop, implement, and manage social media plan, content & strategy for the brand for the whole year. - Monitor, track, analyze and report on campaign performance on social media platforms using tools such as but not limited to Google Analytics and Facebook insights. - Conduct competitive research and identify target audience for the brand. - Plan, create, publish and share new content on a daily basis. - Develop & implement strategies to increase brand awareness and engage target audience. - Define and measure the success of social media content and campaigns. - Monitor user engagement and suggest strategies for content optimization. - Ability to use social media marketing tools including buffer & sprout social to name a few. - Stay up to date with the latest social media best practices and tools. - Recommend improvements to increase performance and facilitate social media communities. - Setting clear social media targets/KPIs and implementing strategies to achieve them. - A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and stakeholders. - Increase USF Twitter followers to 50,000 by December 2022. - Increase followers on other USF social media handles (Fb, LinkedIn).