About this role
Digital Marketing Automation Consultant, CRM at MassMutual. Location: Boston or Springfield. Role: CRM marketing strategy, Campaign management, Campaign analysis Requirements: 3+ years in marketing automation, CRM and data platforms; 2+ years in B2B/B2C campaigns; SQL; AI-powered personalization experience; strong collaboration. Category: Information Technology Seniority: Senior Level Tools: Salesforce CRM, Service Cloud, Financial Services Cloud, Data Cloud, Marketing Cloud, Marketo, Eloqua, SQL, AI tools, Salesforce Agentforce, Microsoft Copilot Commitment: Full Time Workplace: Hybrid Languages: English