About this role
The Marketing Manager leads integrated marketing and product marketing efforts that strengthen Genova Diagnostics’ market position and drive provider awareness, engagement, and adoption across its advanced testing portfolio. Partnering cross-functionally with New Product Development, Sales, Clinical Education, Learning and Development, Operations, and leadership, this role delivers effective campaigns, compelling content, and measurable commercial results across digital, field, webinar, event, podcast, affiliate, and sales-support channels. The position is accountable for lead generation, funnel performance, marketing ROI, KOL engagement support, and brand-consistent, evidence-based communications.