About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Introduction Sentence</b></H2> </div><div><p>We are looking for you to join our headquarters in Hamburg's HafenCity in full-time (38.5 h/week)! </p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Your new job includes</b></H2> </div><div><p>As a Senior Retail Marketing Partner (m/f/d), you will be responsible for the retail marketing strategy for a specific region and will ensure that all marketing activities contribute measurably to regional business goals. In this role, you will act as a strategic partner to Sales and Commercial teams and ensure that marketing initiatives translate into tangible results.<br>In particular, you will</p> <ul> <li>Develop and oversee the integrated regional retail marketing strategy across the entire customer journey</li> <li>Create location-specific annual marketing plans - taking into account global guidelines, regional business objectives, and space and budget constraints</li> <li>Prioritize, orchestrate, and manage the impact of marketing initiatives based on business impact</li> <li>Select the appropriate marketing mix, hand it off to relevant departments, monitor marketing performance using defined KPIs, and derive and implement optimization measures</li> <li>Act as a strategic sparring partner for sales and location managers, evaluate and share best practices, and scale successful approaches</li> <li>Analyze market trends and customer data, derive innovative activation measures, and make their impact transparent (KPIs, learnings, optimization)</li> <li>Orchestrate cross-functional projects and activations (including with Store Development, Commercial, Sales, and local marketing leads)</li> <li>Manage project teams without direct supervisory authority and assume budget responsibility within the project context</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Preferred Profile</b></H2> </div><div><ul> <li>Bachelor’s degree in marketing, business administration, or a comparable qualification</li> <li>At least 5 years of professional experience in retail and/or marketing, with significant experience in strategic management</li> <li>Strong analytical skills, as well as a focus on KPIs and results</li> <li>Proven ability to manage complex projects and exert influence without direct managerial authority</li> <li>Very strong consulting, communication, and presentation skills</li> <li>Business fluent in German and English</li> </ul> <p>If you do not tick all boxes, but still believe you are a match to this role, we are happy to get in touch.</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Closure</b></H2> </div><div><p>Are you interested? Good! Apply stating your salary expectations and your earliest possible starting date. If you have any questions, please do not hesitate to contact Josefine Miranda-Schwarztkopff at or [email protected]. </p> <p><br>We welcome all people regardless of age, ethnicity, nationality, gender identity, religion, ideology, sexual orientation, social background or disability.</p></div></div></div>