About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Introduction Sentence</b></H2> </div><div><p>We are looking for you to join our headquarters in Hamburg's HafenCity in full-time (38.5 h/week)!</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Your new job includes</b></H2> </div><div><p>As Senior Brand Strategy Manager (m/f/d), you will develop and manage our overarching brand and partnership strategy in the international travel retail sector and ensure a consistent, distinctive brand experience across all touchpoints.<br>In particular, you will</p> <ul> <li>develop and refine our overarching brand strategy and positioning in the international travel retail landscape</li> <li>define key brand elements and strategic guidelines for consistent storytelling </li> <li>ensure that the brand strategy aligns with corporate goals and market requirements </li> <li>ensure a consistent and recognizable brand experience across all internal and external touchpoints </li> <li>develop principles, guidelines, and frameworks to manage the brand experience </li> <li>translate corporate priorities into a clear partnership strategy and define strategic focus areas and value propositions </li> <li>conceive and develop brand and partnership initiatives, as well as scalable collaboration models and programs </li> <li>work with internal and external partners to develop strategic partnership concepts through to implementation </li> <li>serve as the central point of contact for strategic and creative partners </li> <li>prepare decision-making materials and presentations for the Executive Board and moderate strategic discussions </li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Preferred Profile</b></H2> </div><div><ul> <li>A degree in marketing, business administration, or a comparable qualification </li> <li>More than 5 years of experience in retail and/or marketing, including experience in brand, marketing, or partnership management, ideally in an international retail environment </li> <li>In-depth knowledge of strategic brand management and the creation of consistent brand experiences across various channels </li> <li>Strong communication skills and excellent stakeholder management </li> <li>Strong analytical skills, strategic thinking, and a results-oriented approach </li> <li>Proven experience in coordination and project management in a cross-functional environment</li> <li>Excellent written and spoken German and English skills</li> </ul> <p> </p> <p>If you do not tick all boxes, but still believe you are a match to this role, we are happy to get in touch.</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Closure</b></H2> </div><div><p>Are you interested? Good! Apply stating your salary expectations and your earliest possible starting date. If you have any questions, please do not hesitate to contact Josefine Schwartzkopff at [email protected]. </p> <p>We welcome all people regardless of age, ethnicity, nationality, gender identity, religion, ideology, sexual orientation, social background or disability.</p></div></div></div>