About this role
Job Description eCommerce Strategy & Execution
• Develop and execute eCommerce strategies to drive sales growth on TikTok. • Lead customer acquisition efforts through TikTok Shop, paid ads, livestreams, and affiliate.. • Plan and manage key campaigns (e.g., special offers, flash sales) on TikTok, analyzing trends to optimize spend and increase ROI. • Build relationships with key account managers to ensure the smooth campaign execution. • Optimize store setup, including product listings, pricing, banners, and inventory, while staying updated on platform policies and tools. • Allocate budget and run A/B testing to optimize ads across shop tabs, livestreams, and products.
Livestream Management
• Oversee the planning and execution of livestreams and manage monthly live schedule. • Recruit, train and manage live hosts, ensuring they are equipped with product knowledge and audience engagement strategies. • Adjust livestream offers and product displays in real-time to boost conversion rates. • Track livestream metrics such as viewer count, engagement rate, and sales performance to inform future strategies.
Operations & Logistics
• Oversee the day-to-day operation of the eCommerce platforms, ensuring an optimal user experience. • Manage inventory by coordinating between online and offline stock levels and ensure proper implementation of promotional mechanisms (e.g., bundles, discounts, vouchers). • Work closely with the logistics and fulfilment team to ensure timely delivery of orders.
Performance Tracking & Reporting
• Provide regular performance analysis against forecasts, adjusting strategies as needed to meet objectives. • Prepare and deliver detailed reports on sales performance, traffic, and conversion metrics for internal stakeholders.
Requirements
• Bachelor’s degree in Marketing, Business, or a related field. • Minimum 2 years of experience managing eCommerce platforms or livestream execution. • Proficiency in TikTok ads, eCommerce tools and livestream optimization. • Strong analytical skills with experience tracking and optimizing performance metrics .