About this role
Job Description
• Responsible for the creation, development and execution of local marketing & market development activities to achieve business objectives;
• Responsible for briefing campaigns to internal teams and agencies; analysing, providing feedback and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns;
• Monitor, analyse and report campaign performance results against targets set by the business;
• Reports to the Marketing Manager and works closely with him to align plans to the business’s goals, direction and objectives;
• Work closely with functional support teams in PR, Digital & Brand to align campaign schedules to ensure smooth execution and consistency in communications;
• Utilise creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner to build a consistent level of “buzz” around the brand;
• Act as a Brand Ambassador for AirAsia to build the awareness of AirAsia as a global brand in the Low Cost Carrier space;
• Assist to develop efficient and intuitive marketing strategies
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Initiate and control surveys to assess customer and merchant trends and behaviours
• Organise offline events such as workshops or focus groups for customer and merchant research
• Write copy for diverse marketing distributions where needed (press releases, website, brochures, etc.)
• Assist to produce content for campaigns distributed for various purposes (social media, promotions, EDM, etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and submit reports of performance
• Assist with any ad-hoc day to day tasks as required by the team
Desired Skills & Experience
• Bachelor’s degree in Marketing or related discipline;
• Experience within the airline, travel distribution or hospitality industries or similar consumer goods business is ideal but not necessary;
• A passionate and creative go-getter with the ability to work independently with little supervision;
• A commercial thinker with a keen sense of market & consumer trends;
• Excellent analytical skills and ability to understand business financials;
• Previous experience in managing and executing marketing campaigns, advertising campaigns, and social media with meticulous detail to attention;
• Ability to manage multiple projects, both tactical and strategic in nature in a fast-paced environment - achieving both time and budgetary deadlines;
• A love for travel, and a keen understanding of different cultures;
• Ability and willingness to work across different time zones;
• Excellent verbal and written communication skills with the ability to converse with Senior Management and Senior external parties;