About this role
Job Description JOB DESCRIPTION: YOUR ROLE AS AN MANAGER, GSA SALES A GSA Manager is responsible for managing and growing the commercial performance of an airline, travel brand , or tourism company through appointed General Sales Agent in a market. The role focuses on sales strategy, market expansion, revenue growth, partnership management and operational coordination, at the same time establishing the branding and reputation of AirAsia in a foreign ground. Key Responsibilities Sales & Revenue Growth
• Develop and execute market sales strategies to achieve revenue, passenger & load factor targets. • Drive sales performance through travel agencies, OTAs, and trade partners. • Monitor market trends, competitor activities, and pricing strategies. Relationship Management
• Manage relationships and conduct regular business reviews with GSAs & key partners, including performance review with GSA against agreed KPI and sales targets • Negotiate commercial agreements, incentives, and joint marketing campaigns. • Represent the company at industry events, trade shows, and networking functions. • Ensure GSAs maintain service quality, reporting accuracy, and brand standards Market Development
• Analyze local market demand and customer behavior. • Recommend route opportunities, promotional strategies, and seasonal campaigns. • Collaborate with marketing teams on brand visibility and trade engagement initiatives. Operational Coordination
• Coordinate with internal departments such as revenue management, operations, finance, and customer service. • Ensure GSAs comply with company standards, policies, and reporting requirements. • Monitor booking performance, sales pipelines, and operational KPIs. Reporting & Performance Analysis
• Prepare sales forecasts, market intelligence reports, and performance presentations. • Track KPIs including revenue, yield, conversion, and agency productivity. • Provide strategic recommendations to senior management.
REQUIREMENTS
• Bachelor’s degree in Business, Marketing, Hospitality, Aviation, or related field. • 5–10 years of experience in airline sales, travel industry, OTA, or commercial partnerships. • Strong understanding of airline distribution, BSP, and travel trade ecosystem. • Proven track record in sales growth and account management. • Excellent negotiation, communication, and presentation skills. • Proficiency in computer skills (MS Office, Google Suite, CRM and reporting tools) • Ability to work independently and manage multiple stakeholders. • A proactive approach to problem-solving and achieving targets