About this role
About the roleWe're hiring a Senior Email Marketing Strategist to own retention and lifecycle revenue across a portfolio of high-growth DTC brands. You will be the lead email strategist for multiple 9-figure brands, owning the Klaviyo account, the flow architecture, the campaign calendar, and the revenue number for each one.
This is a senior role for someone who has already run email at scale. You will direct a team of designers and copywriters who build against your strategy, so you need to know how to brief, critique, and get great work out of others. If you've only ever executed someone else's plan, or only worked one brand at a time, this isn't the role.
What you'll ownFull lifecycle strategy in Klaviyo across multiple brands: welcome, browse/cart/checkout abandonment, post-purchase, winback, replenishment, VIP, and sunset flowsThe campaign calendar for each brand: planning, briefing, and overseeing weekly and promotional sendsA team of designers and copywriters who execute against your briefs, including reviewing their work and holding the quality barList growth and segmentation strategy, including RFM-based segments and predictive analyticsA/B testing roadmap (subject lines, creative, offers, send timing) with clear hypotheses and documented learningsDeliverability: list hygiene, sender reputation, inbox placement, and warmingReporting on the metrics that matter (% of total revenue from email/SMS, flow revenue, revenue per recipient, LTV impact) in plain language
Nice to haveExperience with Shopify (or the brand's commerce platform)SMS/retention beyond emailAgency or portfolio experience managing several brands simultaneouslyHow to applyIn your application, answer these directly:
Which 9-figure DTC brand(s) have you worked with, and what specifically did you own?Walk us through one flow you built that meaningfully moved revenue: the structure, the logic, and the result.How many brands have you managed at once, and how big was the team (designers/copywriters) you directed?Applications that skip these or stay vague won't move forward.
Requirements
What we're looking for4+ years running email/retention for DTC ecommerce brands, with direct, hands-on experience at one or more 9-figure ($100M+ revenue) DTC brands. Be ready to name them and explain exactly what you ownedExperience managing multiple brands or accounts at once without dropping the ballExperience directing designers and copywriters, not just doing the work yourselfDeep Klaviyo expertise, not "familiar with." You should be fluent in flow logic, conditional splits, dynamic content, segmentation, and the Klaviyo data model. SMS via Klaviyo a plusA track record you can quantify: specific flows you built, the revenue/lift they drove, and how you measured itStrong copy and creative judgment. You can write a brief, critique a draft, and know what convertsComfort owning a revenue number and being measured against it