About this role
About Paired
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
Our client
We’re working with a growing DTC brand in the running and fitness space, selling an energy gel made with honey and electrolytes directly to consumers online.
They’re looking for a strong performance-focused copywriter who can turn winning ad insights into high-volume, engaging video scripts for Meta.
The Role
You’ll be responsible for writing scripts for Facebook and Instagram video ads, studying what’s performing each week, understanding why it works, and turning those insights into new creative concepts.
Most scripts will be longer 60–90 second founder-style ads, where one person talks directly to the viewer about the product, the problem it solves, and why it matters.
You’ll also write:
Short-form scripts for creators filming on their phonesScripts designed for AI-generated videoNew variations based on winning ads, hooks, angles, and messagingSimple visual directions for each script shared through Slack
What You'll Do
Write approximately 100 video ad scripts per month initially, scaling to around 200/month by DecemberAnalyze ad performance and identify what messaging, hooks, and angles are workingDevelop new scripts based on proven performance insightsAdapt winning concepts into multiple variations without making them feel repetitiveWrite clear, engaging copy designed to drive actionBrief each script with simple visual notes for the person creating the adWork closely with the creative/performance team through SlackRequirements
Excellent written English and strong command of tone, structure, and persuasionPrevious experience writing direct-response, performance, or social video adsStrong understanding of what makes video ads engaging and conversion-focusedAbility to produce high volumes of quality work without quality droppingComfortable reviewing ad performance and extracting insights from spreadsheetsStrong understanding of hooks, angles, CTAs, and iterative creative testingAble to work independently in a fast-paced, remote environment
Nice-to-have
Experience with running, fitness, nutrition, food, or wellness brandsExperience writing for DTC/eCommerce brandsExperience with Meta/Facebook and Instagram advertisingExperience writing scripts for UGC or AI-generated videoBenefits
Up to USD $4,000/month, depending on experienceFull-time: 8 hours/dayRemoteMust have meaningful overlap with US working hoursFast-paced, performance-driven DTC environment