About this role
About the Role
We are looking for a Senior Manager, Digital Marketing to own and drive demand generation for Freshservice, our IT service management product. This is a high-impact leadership role responsible for delivering Marketing Qualified Contacts (MQCs), pipeline, and revenue through a full-funnel digital marketing strategy across paid and owned channels.
You will lead a team of marketers and work closely with Sales, Marketing, Web, Analytics, Ops, and PMM to build and execute campaigns that drive measurable business outcomes. You will set the strategy, make key investment decisions to maximize ROI, and ensure the team has the direction and clarity needed to deliver on ambitious growth goals.
The ideal candidate combines strategic thinking with hands-on expertise in ad platforms, a strong command of analytics and measurement, and a deep understanding of how AI is reshaping digital marketing execution. You are as comfortable presenting an exec-ready readout as you are digging into campaign performance data.
Key Responsibilities:
Strategy & Growth
Own the digital marketing strategy for Freshservice, driving MQCs, pipeline, and revenue targets
Define channel mix and investment strategy across paid search, social, display, video, and programmatic
Make key budget allocation decisions to maximize ROI across the full funnel
Identify growth opportunities and translate them into actionable, prioritized campaign plans
Ad Platform Expertise & AI-Driven Execution
Lead strategy and execution across Google Ads, LinkedIn, Meta, Reddit, YouTube, and DV360
Stay ahead of platform changes and AI-native features (smart bidding, Performance Max, AI creative tools) and apply them to drive efficiency
Leverage automation and AI tooling to run a leaner, faster, and higher-performing demand gen engine
Drive continuous experimentation on creative, audience, and bidding strategies to improve performance
Analytics, Measurement & Budget Management
Own reporting, dashboards, and performance readouts for the digital marketing function
Manage the Annual Operating Plan (AOP), budget tracking, and forecasting for the team
Build a rigorous measurement framework that connects digital activity to MQCs, pipeline, and revenue
Partner with Analytics to ensure clean attribution, accurate tracking, and actionable insights
Stakeholder Management
Build and maintain strong working relationships with Sales, Marketing, Web, Ops, Analytics, and PMM
Deliver exec-ready reviews and readouts that clearly communicate performance, strategy, and trade-offs
Align cross-functional teams around shared goals, timelines, and campaign plans
Represent the digital marketing function in leadership and planning forums
People Leadership
Lead, mentor, and develop a team of digital marketers, investing in their growth and career progression
Provide clear direction on key initiatives and projects so the team can execute with confidence
Foster a culture of performance, accountability, and continuous learning within the team
Remove blockers, set priorities, and ensure the team is focused on the highest-impact work
What We're Looking For
10+ years in digital marketing, with at least 4 years in a leadership or senior manager role
Proven track record of driving pipeline and revenue through paid digital channels in a B2B SaaS environment
Deep hands-on experience with Google Ads, LinkedIn, Meta, Reddit, YouTube, and DV360
Strong understanding of how AI and automation are evolving across ad platforms and the ability to operationalize these capabilities
Excellent analytical skills with experience owning budgets, forecasting, and AOP planning
Strong people manager with a genuine investment in team development and performance
Ability to produce exec-ready reporting and communicate clearly with senior stakeholders
Experience working cross-functionally across Sales, Marketing, Ops, Analytics, and PMM
Nice to Have
Experience marketing an ITSM, ITOM, or enterprise SaaS product
Familiarity with intent-based targeting
Hands-on experience with AI tools for creative generation, audience modeling, or predictive bidding
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.