About this role
Role Name - Salesforce Marketing Cloud with Agentforce
Band - C1
Location - Gurgaon
Key Responsibilities
• Lead the design and implementation of B2B Marketing Use Cases around Customer Journey Optimization • Collaborate with clients and stakeholders to translate business requirements into scalable technical solutions • Drive marketing transformation initiatives using Salesforce Marketing Cloud and related tools • Lead and mentor a team of 1-2 developers and consultants • Design and implement customer segmentation strategies and targeted marketing campaigns • Ensure best practices in solution design, data management, and system integration • Provide technical leadership across Salesforce Einstein and Agentforce capabilities
Must-Have Skills & Experience
• 5–8 years of industry experience with strong hands-on expertise in Salesforce Marketing technologies • Certified in Salesforce Marketing Cloud and Data Cloud (Data 360) • Proven experience in a client-facing role working with multiple stakeholders • Demonstrated leadership experience managing a team of at least 2 members • Advanced working knowledge of Salesforce Marketing Cloud (Marketing Cloud Next or Advanced) • Strong expertise in Salesforce Einstein and Saleforce Agentforce • Solid understanding of marketing domain, preferably in a B2B environment • Experience in customer segmentation and campaign design • Experience with Automation Builder, Contact Builder, Data Views • Experience with Salesforce Data Cloud (Data 360) • Strong data modeling skills and proficiency in SQL
Nice-to-Have Skills
• Experience with Marketing Cloud Personalization, Pages, and Email personalization, Journey Builer, SSJS and Amp script
• Lead the design and implementation of B2B Marketing Use Cases around Customer Journey Optimization • Collaborate with clients and stakeholders to translate business requirements into scalable technical solutions • Drive marketing transformation initiatives using Salesforce Marketing Cloud and related tools • Lead and mentor a team of 1-2 developers and consultants • Design and implement customer segmentation strategies and targeted marketing campaigns • Ensure best practices in solution design, data management, and system integration • Provide technical leadership across Salesforce Einstein and Agentforce capabilities
• 5–8 years of industry experience with strong hands-on expertise in Salesforce Marketing technologies • Certified in Salesforce Marketing Cloud and Data Cloud (Data 360) • Proven experience in a client-facing role working with multiple stakeholders • Demonstrated leadership experience managing a team of at least 2 members • Advanced working knowledge of Salesforce Marketing Cloud (Marketing Cloud Next or Advanced) • Strong expertise in Salesforce Einstein and Saleforce Agentforce • Solid understanding of marketing domain, preferably in a B2B environment • Experience in customer segmentation and campaign design • Experience with Automation Builder, Contact Builder, Data Views • Experience with Salesforce Data Cloud (Data 360) • Strong data modeling skills and proficiency in SQL