About this role
TITLE: Advertising & Digital Coordinator REPORTS TO: Advertising & Digital Manager GENERAL ROLE We are looking for a detail-oriented and collaborative Coordinator to join our two-person Advertising & Digital team. Working closely with the Advertising & Digital Manager, you will support the planning and execution of media, OOH, and digital campaigns, manage owned channels, and coordinate content across Hermès Korea’s advertising touchpoints. MAJOR RESPONSIBILITIES
• Media (Print & OOH)
• Support the planning and execution of print and OOH campaigns in line with Hermès international media guidelines • Coordinate with design agencies and Hermès International on campaign visual layouts and production • Monitor media placements and compile monthly competitor and performance reports • Manage print material distribution to stores and relevant stakeholders • Assist with budget tracking and expense management
• Digital
• Support the planning and execution of paid and owned digital campaigns across display, social, and platform channels • Coordinate campaign assets with design agencies and international teams • Manage the KakaoTalk brand channel, including monthly content calendar, visuals, and messaging • Liaise with Hermès International digital, e-commerce, and content teams for alignment and asset coordination • Monitor digital campaign performance and prepare monthly reports
• Content & Communications
• Coordinate the production and distribution of brand publications, including Le Monde d’Hermès • Manage seasonal ordering of printed materials for press, events, and in-store use • Liaise with external translators and proofreaders for French and English editorial texts • Support editorial review for H.com and brand newsletters • Coordinate communication materials for local events and campaign activations REQUIREMENTS & CAPABILITIES
• 3–6 years of experience in advertising, digital marketing, media coordination, or a related field • Familiarity with media and digital campaign workflows; experience with agencies or media vendors is a plus • Comfortable managing multiple tasks and deadlines with strong attention to detail • Proficiency in Korean and working-level English; French is a welcome bonus • A genuine interest in brand communications and the luxury industry • Collaborative, proactive, and eager to learn in a detail-oriented, creative environment