Specialist - Marketing Operations @ Freshworks

We are looking for an Specialist -Marketing Operations to support the execution,

optimization, and management of global email marketing campaigns. This role will be

part of Marketing Operations, and work closely with Demand Generation, Content, and

Regional Marketing teams to build and deploy campaigns while ensuring operational

excellence and scalability.

The ideal candidate should have hands-on experience with Marketo, Salesforce CRM,

and modern AI-driven approaches used in email marketing operations and campaign

management. Marketo Certification is Mandatory.

Build, execute, and manage email marketing campaigns, nurture programs, and

operational workflows within Marketo

Configure and QA emails, landing pages, forms, smart campaigns, segmentation, and audience targetingSupport end-to-end campaign execution including scheduling, testing, approvals,and deploymentCollaborate with cross-functional teams including Demand Generation, Content, Digital Marketing, and Sales OperationsEnsure data accuracy, campaign hygiene, and compliance with marketing and privacy standards Monitor campaign performance and troubleshoot issues related to email delivery, sync errors, and operational workflowsSupport Salesforce CRM integration processes including lead flow, campaign attribution, and sync managementLeverage AI tools and capabilities to improve campaign operations, email personalization, content optimization, audience segmentation, and operational efficiencyIdentify opportunities to automate repetitive campaign tasks and streamline marketing workflows using AI-enabled solutionsMaintain campaign documentation, operational processes, and best practices 6–8 years of hands-on experience with Marketo for campaign execution and marketing operationsWorking knowledge of Salesforce CRMUnderstanding of email marketing best practices, lead lifecycle processes, and campaign operationsFamiliarity with AI tools and their application in email marketing and marketing operations workflowsExperience with audience segmentation, email testing, and campaign QAStrong attention to detail and ability to manage multiple campaigns simultaneouslyGood analytical and problem-solving skillsExcellent communication and stakeholder management skills At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.