About this role
Role Description
The Sr. Global Marketing Manager, Computed Tomography owns end-to-end marketing for the Mobile CT business unit globally. This role is accountable for building and executing the full marketing mix:
NPI assets Content Integrated campaigns Tradeshows and events Sales enablement tools Channel partner marketing packets Website support Agency management Localization for regional markets
Working cross-functionally with Product Management, Clinical Insights, Clinical teams, Regulatory, Brand, Legal, Sales, and Engineering, this role drives compelling positioning, value propositions, and go-to-market strategies to achieve revenue and market share objectives. The role also collaborates across imaging modalities on broader 'ology' marketing initiatives.
Key duties and responsibilities, other duties may be assigned:
Own end-to-end marketing for the Mobile CT business unit globally, developing and executing strategic marketing plans that drive revenue growth, market share, and brand awareness across all target markets and regions. Understand and continually research the global market landscape, competition, customer needs, and opportunities across USA, European, and international markets; assess new geographies and segments for growth potential. Lead creation of standard marketing assets for new product introductions (NPIs), including launch kits, product collateral, sales tools, clinical evidence summaries, and promotional materials; drive go-to-market planning including positioning, pricing strategy, naming, and launch sequencing across regions. Define and continually refine product positioning and messaging based on market dynamics, competitive intelligence, and customer insights, ensuring consistent and accurate messaging across all markets and channels. Develop and manage a robust content strategy and content calendar, producing deliverables across formats (white papers, case studies, videos, infographics, webinars, social media, email) aligned to buyer journey stages and target personas. Monitor and analyze the competitive landscape globally, identifying strengths and weaknesses to inform marketing strategy and develop competitive battlecards and positioning responses. Drive localization of marketing content and campaigns for regional markets in the USA, Europe, and other geographies, adapting messaging, materials, and tactics to local market needs, regulations, and cultural context. Build and maintain channel partner marketing packets, including co-branded materials, partner sales tools, enablement guides, and joint marketing campaign frameworks to support indirect sales channels. Develop comprehensive sales enablement tools including objection-handling guides, ROI calculators, presentation decks, and training content for direct and indirect sales teams globally; support digital campaigns, social media strategy, and internal and external promotional initiatives. Manage website content strategy and execution for the CT portfolio, including product pages, landing pages, SEO optimization, and digital campaign landing pages in partnership with the web team. Source, brief, and manage external agencies and creative vendors; identify key global tradeshows and events, lead the strategy and vision for each event, and coordinate with the Tradeshow team on planning and execution. Collaborate across imaging modalities to contribute to and execute shared 'ology' marketing initiatives, leveraging cross-portfolio synergies to strengthen brand positioning and expand market reach. Serve as brand ambassador and key spokesperson for the CT portfolio, building relationships with key opinion leaders and industry stakeholders globally. Plan, develop, and execute integrated marketing campaigns across digital and traditional channels to generate demand, support pipeline, and increase market penetration globally. Manage and track the global marketing budget, ensuring efficient and accountable allocation of spend across programs, channels, and regions. Work collaboratively across all business functions including Product Management, Regulatory, Corporate Accounts, Sales, and Executive Leadership.
Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field preferred; degree in engineering or science a plus. MBA preferred. An equivalent combination of education and relevant experience will be considered in lieu of a degree. Minimum of 10 years of progressive marketing experience, preferably in medical imaging or healthcare technology. Demonstrated experience owning the full marketing mix for a business unit or product portfolio, including NPI launches, content development, integrated campaigns, sales enablement, channel marketing, and digital/web marketing. Experience managing external agencies and creative vendors, including briefing, project management, and quality review of deliverables. Experience developing and localizing marketing content for multiple global markets; familiarity with regional regulatory and cultural considerations in the USA and Europe. Knowledge of healthcare industry competitive dynamics; experience developing channel partner marketing programs, co-marketing materials, and partner enablement tools. Proficiency with digital marketing tools and platforms including social media (LinkedIn, YouTube, X, Facebook, Instagram), CMS/website management, email marketing, and marketing automation; understanding of SEO/SEM principles. Ability to translate complex clinical and technical product information into compelling marketing messages for diverse audiences including clinicians, C-suite, and channel partners. Strong presentation skills and ability to communicate effectively with all levels of the organization and with external stakeholders including customers, KOLs, and partners. Willingness and ability to travel internationally to support events, customer meetings, and regional market engagement as required by the role. Background and drug testing (pre- and post-employment) is required. Budget, expense, and resource management experience required. Must be a result-oriented, team player, people person. Must be self-driven to optimize performance without the need for extensive supervision. Must possess excellent verbal and written communication skills and work effectively in a demanding, fast-paced environment. Must have and exhibit excellent presentation skills in small and large group situations.
Benefits
Medical (Blue Benefit Administrators): 5 PPO Plans (with up to 95% employer contribution) Dental (Blue Cross Blue Shield): 2 PPO Plans (with up to 80% employer contribution) Vision (Blue Cross Blue Shield): 100% company paid Short/Long Term Disability, Life & AD&D (The Standard): 100% company paid 401k Retirement (Fidelity): 100% company match up to 5% Tax Deferred Health Care Savings Programs Accident Insurance, Critical Illness, Hospital Indemnity, Pet, Legal, ID Theft Generous paid time off, tuition reimbursement, and more!