About this role
Role Description
The Sr. Global Marketing Manager, Computed Tomography owns end-to-end marketing for the Mobile CT business unit globally. This role is accountable for building and executing the full marketing mix.
Own end-to-end marketing for the Mobile CT business unit globally, developing and executing strategic marketing plans that drive revenue growth, market share, and brand awareness across all target markets and regions. Understand and continually research the global market landscape, competition, customer needs, and opportunities across USA, European, and international markets; assess new geographies and segments for growth potential. Lead creation of standard marketing assets for new product introductions (NPIs), including launch kits, product collateral, sales tools, clinical evidence summaries, and promotional materials. Define and continually refine product positioning and messaging based on market dynamics, competitive intelligence, and customer insights. Develop and manage a robust content strategy and content calendar, producing deliverables across formats (white papers, case studies, videos, infographics, webinars, social media, email). Monitor and analyze the competitive landscape globally, identifying strengths and weaknesses to inform marketing strategy. Drive localization of marketing content and campaigns for regional markets in the USA, Europe, and other geographies. Build and maintain channel partner marketing packets, including co-branded materials, partner sales tools, enablement guides, and joint marketing campaign frameworks. Develop comprehensive sales enablement tools including objection-handling guides, ROI calculators, presentation decks, and training content for direct and indirect sales teams globally. Manage website content strategy and execution for the CT portfolio, including product pages, landing pages, SEO optimization, and digital campaign landing pages. Source, brief, and manage external agencies and creative vendors; identify key global tradeshows and events, lead the strategy and vision for each event. Collaborate across imaging modalities to contribute to and execute shared 'ology' marketing initiatives. Serve as brand ambassador and key spokesperson for the CT portfolio, building relationships with key opinion leaders and industry stakeholders globally. Plan, develop, and execute integrated marketing campaigns across digital and traditional channels to generate demand. Manage and track the global marketing budget, ensuring efficient and accountable allocation of spend across programs, channels, and regions. Work collaboratively across all business functions including Product Management, Regulatory, Corporate Accounts, Sales, and Executive Leadership.
Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field preferred; degree in engineering or science a plus. MBA preferred. Minimum of 10 years of progressive marketing experience, preferably in medical imaging or healthcare technology. Demonstrated experience owning the full marketing mix for a business unit or product portfolio. Experience managing external agencies and creative vendors. Experience developing and localizing marketing content for multiple global markets. Knowledge of healthcare industry competitive dynamics. Proficiency with digital marketing tools and platforms. Ability to translate complex clinical and technical product information into compelling marketing messages. Strong presentation skills and ability to communicate effectively with all levels of the organization. Willingness and ability to travel internationally. Budget, expense, and resource management experience required. Must be a result-oriented, team player, people person. Must possess excellent verbal and written communication skills.
Requirements
High attention to detail. Ability to organize and prioritize tasks resulting in consistent productivity. Ability to function within and support a team environment. Dependable and punctual. Good problem-solving skills. Self-motivated, utilize available resources for self-improvement and development. Flexible: able to follow directives and accomplish tasks outside of normal duties.
Company Description
Samsung HME America (Healthcare and Medical Equipment) is Samsung’s U.S. medical imaging organization, delivering advanced diagnostic solutions across Ultrasound, Digital Radiography, and Computed Tomography.
Backed by Samsung Electronics’ global technology leadership, our teams work closely with clinicians to translate real-world challenges into innovative imaging solutions.