About this role
Position Summary, Responsibilities and Expectations:
• Define and execute Japan-specific marketing strategies aligned with global brand and gaming peripherals objectives, with full ownership of local execution • Establish and manage close working relationships with influencers, creators, esports figures, media, and community partners to drive sustained product visibility and brand credibility • Collaborate with sales teams to create sales enablement tools and promotional materials for channel partners • Plan and execute Japan-specific go-to-market and product launch activities, coordinating with global teams, agencies, and partners to ensure timely and accurate execution. • Manage influencer programs, media reviews, and awards tracking, ensuring timely execution and clear reporting of coverage • Lead events, trade shows, and local partnerships, representing the brand within the Japanese gaming community. • Coordinate and execute POSM development, retail display support, merchandising materials, and offline events, working directly with vendors and partners to deliver on-site results. • Track campaign performance, community feedback, and market insights, and continuously optimize execution to improve effectiveness. • Manage local marketing budgets and allocate resources effectively to maximize ROI on marketing initiatives. Essential Skills and Experience:
• Action-oriented self-starter with the ability to own marketing initiatives end to end • 5+ years of experience in marketing, with a strong focus on market execution • Bachelor’s degree in business, marketing, communications, or a related field • Strong understanding of marketing strategies, channels, and branding, with established knowledge of and connections within the Japanese gaming ecosystem, including influencers, media, and gaming communities. • Proven experience leading product launches, go-to-market execution, and integrated marketing campaigns • Experience managing marketing budgets and measuring campaign performance / ROI • Ability to work independently and as part of a team • Excellent organization and communication skills. • Be fluent in English and Japanese (both spoken and written) • Ability to work under pressure and able to handle multiple simultaneous tasks with tight deadlines • Strong understanding of the Gaming market and gamer/enthusiast communities • Proven track record of delivering measurable marketing results Local candidate based in Tokyo (no relocation available)