About this role
Job summary
This post sits at the heart of the Family Hubs partnership, providing cross partner leadership that ensures clear, consistent, accessible communications, which are aligned with local priorities.
Working closely with service leads, partner communications teams and the Digital & Communications Working Group, you will coordinate content and channels, apply strong governance principles (standards, approvals and review cycles), and reduce duplication, building sustainable capacity for long term strategic communications planning.
It is a highly collaborative, partnership facing role for someone who enjoys being out in the system, building relationships, bringing people together and influencing through trust and credibility, rather than formal authority. You will spend regular time with colleagues and partners in-person (including at hubs and partner sites), using face to face engagement to unblock issues, align messages and keep delivery moving.
Main duties of the job Main duties
The duties and responsibilities of the post will include:
Strategic communications leadership and governance
Provide clear leadership for Family Hubs communications across partners, helping to set direction, priorities and standards Develop and maintain an overarching communications approach for the programme (including campaign planning, channel approach and content priorities) in collaboration with partners and embedded communications teams. Establish and embed content governance: agreed brand guidelines, standards, approval routes, review cycles and ownership for key public-facing information. Support the Digital & Communications Working Group to operate effectively, including preparing papers, facilitating actions and tracking delivery. Align Family Hubs communications with wider system priorities (e.g., Best Start in Life) and relevant organisational guidelines.
Content, websites and information quality Coordinate and improve the quality, consistency and accessibility of public-facing Family Hubs content across websites and channels. Work with partners to reduce duplication and fragmentation, and to support a clear “one-stop shop” experience for families and professionals. Write, edit, proofread and quality assure content (web pages, toolkits, key messages, briefings, FAQs) in plain language and in an accessible format. Support content reviews and audits, ensuring information remains current, accurate and aligned to agreed standards. Advise on accessibility and inclusion in digital content, including appropriate formats for different audiences.
Campaigns, engagement and stakeholder communications Plan and deliver communications and campaigns that support programme priorities, working with partner communications teams to coordinate roles and responsibilities. Use insight, feedback and (where available) data to tailor messaging for different audiences and to improve reach and engagement. Develop creative, cost-effective communications products (briefing notes, posters, social assets, email updates, presentations), using agreed brand guidelines. Support communications to professionals and partners, including updates on changes to services, pathways or key programme developments. Promote good two-way communications with communities, ensuring co-production and lived experience insight inform key messages where appropriate.
Monitoring, evaluation and reporting Define proportionate measures of success for communications activity (e.g., reach, engagement, feedback, completion of content reviews), providing insight to relevant analytics and reporting progress to relevant governance groups. Maintain a simple communications delivery plan/action log and provide regular updates to stakeholders. Identify risks and issues (e.g., inconsistent messaging, outdated content, reputational risk) and escalate appropriately, proposing mitigations.
About us
Northpoint is an established regional provider of children, young people and adults mental health services. Our vision is a world that supports good mental health for all, and our purpose is to deliver effective mental health support and help strengthen the wider mental health system in Yorkshire and the surrounding areas.
This is an exciting opportunity to help shape the next phase of communications as a growing partnership, building on our digital leadership support to the Calderdale Family Hubs programme, which was launched in 2023. You will bring focus, clarity and consistency to public facing information, helping partners work to shared standards, reduce duplication and create a more joined up experience for families and professionals.
As Calderdale Family Hubs expands services and channels, there is a real need for dedicated communications leadership that can coordinate activity day to day, while keeping an eye on the bigger picture. This post will provide strategic direction and hands on delivery support for content, campaigns, and digital information across the partnership.
Job description Job responsibilities
Strategic Communications & Delivery Lead Family Hubs, Calderdale Do you want to play a key role in shaping how families, professionals and communities access clear, joined-up information about services that matter?
Are you someone who can bring people together, create clarity across complex systems, and make communications simple, accessible and effective?
We have an exciting opportunity to join Northpoint as a Strategic Communications & Delivery Lead, supporting the Calderdale Family Hubs partnership. This role is central to coordinating communications across multiple organisations, ensuring that information is consistent, accessible and aligned with local priorities.
You’ll work closely with partners across health, education and the voluntary sector to improve how services are communicated, helping reduce duplication and create a more joined-up experience for families and professionals.
You will join us on a part time basis (28 hours per week, 0.8 FTE) with a salary of £34,920 – £40,150 FTE (pro rata)
Why us? At Northpoint, we’re committed to improving mental health and wellbeing across our communities. We work in partnership to deliver support that is accessible, inclusive and makes a meaningful difference.
Joining us means being part of a collaborative and values-led organisation where your work will have real impact across a whole local system. We offer: 28 hours per week (0.8) 28 days annual leave plus bank holidays (pro rata) Up to 3 discretionary leave days at Christmas Auto-enrolment pension scheme Opportunities for development and collaboration across partners A supportive, inclusive and purpose-driven working environment
What you will be doing as our Strategic Communications & Delivery Lead This is a varied and partnership-facing role where you will: Provide leadership and coordination for communications across the Family Hubs partnership Develop and oversee a clear, shared approach to communications, including campaigns, channels and content priorities
Establish and embed effective content governance, including standards, approvals and review processes Coordinate and improve the quality and accessibility of public-facing content across websites and channels Lead on the planning and delivery of communications campaigns aligned to programme priorities Work closely with partners to reduce duplication and ensure consistent messaging across the system Develop communications products such as briefings, toolkits, presentations and social content Support engagement with communities, ensuring communications reflect lived experience and diverse needs Monitor impact and provide insight on communications activity, identifying risks and opportunities for improvement
What are we looking for in our ideal Strategic Communications & Delivery Lead? We’re looking for someone who can combine strategic thinking with hands-on delivery, and who is confident working across organisational boundaries.
You will bring: Significant experience in a communications role, including setting direction and coordinating delivery across multiple stakeholders Strong understanding of digital content, accessibility and user-focused communication approaches Experience of working with governance processes such as content standards, approvals and review cycles Excellent written and verbal communication skills, with the ability to translate complex information into clear messages Ability to build strong relationships and influence without formal authority A proactive, organised and solution-focused approach, with strong attention to deatil Confidence using insight, feedback and data to improve communications and demonstrate impact A commitment to inclusive, accessible and values-led communication This is a highly collaborative role, ideal for someone who enjoys working with partners, bringing people together and creating clarity in complex systems. This is a fantastic opportunity to shape communications at a system level and make a real difference to how families and professionals access support.
Interested? Please click ‘Apply’ – we’d love to hear from you. Closing date: Sunday 28 June 2026
We may use digital interviews as part of the recruitment process. We aim to be a talented, resilient and inclusive community. We welcome applications from all and offer flexible working opportunities where possible. We are committed to safeguarding and promoting the welfare of children, young people and vulnerable adults, and expect all staff to share this commitment. This post is subject to a Basic DBS check.
Person Specification
Qualifications Essential
Educated to degree level or equivalent vocational qualification gained through work experience e.g. CIPR certificates, BTECs or digital marketing diplomas
Desirable
Degree in communications/marketing or equivalent
Knowledge and understanding Essential
Strong understanding of how to set communications direction across multiple partners, including prioritisation, governance and decision-making Confidence using insight and analytics to evaluate performance and shape future activity (e.g., reach, engagement, user behaviour) Working knowledge of digital content best practice, including accessibility, plain English and user-centred design principles Proficient in applying SEO techniques to improve findability and navigation (e.g., headings, title tags, metadata and optimisation approaches) Ability to translate complex information into clear, consistent messages for different audiences, including families and professionals Strong working knowledge of Canva (or similar) for creating on brand communications materials when required
Desirable
Solid understanding of the public relations landscape
Experience Essential
Significant experience in a communications role with responsibility for setting direction, coordinating delivery and improving quality across multiple workstreams Demonstrable track record of leading content planning and delivery (e.g., campaigns, channel plans, content calendars) and driving others to meet agreed timelines and standards Experience establishing or working within communications/content governance (standards, brand guidelines, approval routes, review cycles and ownership) Hands on experience managing and improving website content using content management systems (including WordPress), with a focus on accessibility and user experience Proven ability to influence and build alignment with a wide range of stakeholders, including working across organisational boundaries without direct authority
Desirable
Significant experience in a communications role with responsibility for setting direction, coordinating delivery and improving quality across multiple workstreams Demonstrable track record of leading content planning and delivery (e.g. campaigns, channel plans, content calendars) and driving others to meet agreed timelines and standards Experience establishing or working within communications and content governance (standards, brand guidelines, approval routes, review cycles and ownership) Hands on experience managing and improving website content using content management systems (including WordPress) with a focus on accessibility and user experience Proven ability to influence and build alignment with a wide range of stakeholders, including working across organisational boundaries without direct authority Experience drafting content for internal channels Previous experience of a communications role in the health sector, third sector Event management Background of managing social media accounts, including Facebook and LinkedIn
Skills and competencies Essential
Excellent written communication skills, including shaping key messages and producing high quality content for multiple audiences Strong stakeholder management skills, with the confidence to convene partners, facilitate discussions and secure agreement on priorities and standards Ability to influence and lead through others: building trust, negotiating trade offs and maintaining momentum without relying on formal authority Strategic planning and delivery management skills, including developing multi partner communications plans, coordinating dependencies, and managing risks and issues Strong judgement and decision making: able to prioritise effectively, balance competing demands and escalate appropriately Strong attention to detail and quality assurance skills, including proofreading and maintaining consistent tone, style and accessibility Confident verbal communicator with willingness to lead and contribute actively in meetings, workshops and partner forums Analytical and improvement focused approach, able to use insight, feedback and data to refine plans and demonstrate impact Able to work collaboratively and autonomously, taking initiative to progress work while keeping key stakeholders engaged Strong IT skills, including Microsoft Office (Word, Excel, Outlook) and Microsoft Teams/Zoom
Desirable
Design skills including graphics creation, basic layout work, and ability to adapt templates for multiple uses Ability to gather insights and present them in engaging formats
Qualities and values Essential
Positive, proactive and solution focused, with the resilience to navigate complexity and change in a partnership environment Committed to inclusion, equality and accessible communications, demonstrated in practice Demonstrates values consistent with those of Northpoint and Family Hubs Calderdale, with a strong sense of accountability and integrity
Desirable
An understanding and sensitivity towards physical, social, emotional and health issues
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details Employer name Northpoint Wellbeing Ltd
Address Commercial Street
Halifax
West Yorkshire
HX1 1TA
United Kingdom
Employer's website https://northpoint.org.uk (Opens in a new tab)