About this role
What you’ll do (responsibilities)
Naver Content & Ecosystem
Take full ownership of Canva's Naver Blog as a core organic content channel, with end-to-end responsibility for editorial quality, consistency, and performanceBuild and maintain a strategically driven editorial calendar informed by keyword research, audience intent, and Naver platform dynamics, with the goal of improving visibility and rankings on NaverPlan, write, edit, and publish high-quality Korean-language content that is optimised for Naver discovery while remaining genuinely valuable for usersExpand Canva's organic content presence beyond the Naver Blog by activating and adapting content for other relevant Naver surfaces such as Naver Café, Naver Knowledge iN, and Naver video formatsActively manage and engage with comments and community interactions on Naver to strengthen credibility and user trustTrack Naver content performance and visibility, using insights to continuously refine editorial strategy and planningWebsite Content & Optimization
Champion content requirements for landing pages and blog articles, supporting the development of long-term content strategy by maintaining an up-to-date editorial calendar and publishing planIdentify and prioritise high-opportunity keywords and content gaps to grow Canva's traffic share in the Korean marketCreate and edit SEO-optimized, engaging content about various design topics that align with the SEO team's content strategy and resonate with local audiencesUpload and publish content that follows the latest SEO best practices and fits our local tone of voice (as defined by our language managers)Regularly track and optimize landing pages to maintain freshness, improve content credibility, and enhance user engagementMaintain a high level of quality and consistency in alignment with Canva's brand guidelinesProvide feedback on content management systems, translation quality, and page layout to continuously improve efficiency and qualityCollaboration & Strategic Partnership
Work closely with the wider Korea SEO team to align on goals, priorities, and SEO best practices that drive growthSupport broader SEO activities such as keyword research, competitor analysis, and collaboration with Outreach Specialists for content productionCollaborate with the country SEO team and broader marketing/community teams to ensure content strategy reflects local market dynamics and user needsContribute local market intelligence and user insights that inform content priorities and opportunity identificationBuild relationships across functions to understand how your content work supports broader country initiativesNavigating the Evolution of Search & Discovery
Stay curious about emerging search and discovery trends in your market—including how users find information through AI-powered platforms (ChatGPT, Claude, Perplexity, Google's AI Overviews, etc.)Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your countryStay up to date on GEO/AEO evolutions and next-generation optimization techniquesBe open to experimenting with new content formats and optimization approaches as the search landscape evolvesShare observations and learnings about how users in your market discover content, contributing to our global understanding of emerging trendsCopywriter Team Building & Management
Build and manage a pool of freelance copywriters to scale content production while maintaining quality standardsHire, onboard, and train copywriters on Canva's brand voice, SEO requirements, and content standards for the Polish marketCreate clear content briefs that guide copywriters to deliver high-quality, on-brand content efficientlyProvide constructive feedback and coaching to help copywriters improve their work and grow their understanding of SEO and Canva's needsEmpower copywriters to take ownership of their content areas while maintaining accountability for quality and deadlinesDevelop a quality assurance process to ensure all freelance-produced content meets Canva's standards before publicationFoster collaborative relationships with copywriters, creating an environment where they feel supported and motivated to do their best workAI-Powered Efficiency
Leverage AI tools to enhance research, content drafting, and workflow efficiencyIdentify inefficiencies in existing workflows and lead improvements through AI-driven solutionsExplore and evaluate new AI tools, sharing successful practices and strategies with the wider team
Core Skills & Experience
Native or near-native proficiency in Korean with business-level EnglishProven experience in SEO content writing and/or content marketing, with a portfolio demonstrating successful outcomesStrong copywriting and copy editing skills, including experience giving constructive feedback to other writersDeep understanding of Naver's content formats and preferences, including headings, structure, readability, and narrative flowExperience with editorial calendar planning and management based on keyword research, audience intent, and Naver platform insightsExperience managing, guiding, or supervising other writers or freelancers (content quality oversight, providing feedback, coaching for improvement)Experience with publishing content in a CMS (content management system)Solid understanding of SEO fundamentals: keyword optimization, content structure, user intent, and how content fits within broader SEO strategyFamiliarity with Google & Naver SEO tools like Ahrefs, Semrush, BlackKiwi, or similar platforms (bonus!)Experience using web analytics tools to understand how users engage with content and to measure content performanceHigh attention to detail with the ability to closely follow detailed written instructions and maintain quality standardsStrong time management: Ability to self-manage capacity, meet project deadlines, and balance multiple prioritiesCultural & Market Intelligence
Deep understanding of local cultural and linguistic nuances that goes beyond language fluency—you know what resonates with audiences in your marketAppreciation of local writing trends and content preferences, ensuring content feels native rather than translatedAbility to identify opportunities specific to your market that may not be obvious from a global perspectiveCollaboration & Communication
Excellent communication skills: Clear, proactive, and transparent in both written and verbal communicationCollaborative mindset: You build relationships easily, work well across teams, and contribute positively to team cultureWillingness to give and receive feedback constructively, always aiming to improve quality and impactFuture-Oriented & Adaptable Mindset
Business-driven: you think beyond content for content's sake — you understand how organic traffic connects to conversion and revenue, and use that lens to prioritise what you work onCommercially curious: you naturally factor CRO principles into how you structure, write, and optimise content — from headline framing to page layout to calls to actionYou set your own bar high: you define success in outcomes, not outputs, and hold yourself accountable to results that move the needle for the Korean marketCuriosity about emerging channels: You're actively interested in how discovery is evolving—including AI search, LLMs, social search, and new platforms—and you're eager to learnComfort with ambiguity: You can experiment with new approaches (like content formatting for AI-generated answers) even when best practices are still being establishedChannel-agnostic thinking: You understand that "SEO" increasingly means "discoverability"—whether through traditional search engines, AI tools, social platforms, or channels yet to emergeData-driven adaptability: You can objectively assess what's working and adjust your approach based on performance and market signalsEarly adopter energy: You're the type of person who's already exploring how Canva appears in new discovery channels, bringing insights and ideas rather than waiting for directionPreferred Qualifications
Prior experience in SEO strategy development and planningHands-on experience running or owning a Naver Blog or a similar owned content channelExperience with other Naver content surfaces such as Naver Café, Naver Knowledge iN, or Naver video formats (e.g. Clip, TV)Familiarity with YouTube SEO and video content discoverability, given YouTube's strong presence in the search landscapeThe A-Player Standard
We're setting a high bar—because International is becoming Canva's biggest growth driver, and we need exceptional people driving it.
What "A-Player" means in this role:
Strategic thinker: You define what should be done and why (not just execute)
Relationship builder: You make collaboration easy and productive
Problem solver: You're resourceful and resilient when challenges arise
Data-driven: You use insights to drive decisions and demonstrate impact
Ownership mindset: You act like it's your business, not just your job
Growth-oriented: You're constantly learning, adapting, and improving