About this role
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.
About the Role
Our client is based in the US and is a content creator / YouTuber (https://www.youtube.com/@exploringoutloud) currently expanding into a website blog to share stories about his travels and adventures. The website will feature content around travel, van life, camping, and other exploration experiences. It will also serve as a platform for affiliate marketing related to products he personally uses, such as van gear, cooking gear, pet gear, camping equipment, and more.
TThey are currently looking for a highly skilled Digital Marketing Specialist with strong experience in Google Ads, YouTube marketing, analytics, and audience growth strategies.
This role focuses heavily on growing both the website and YouTube platform through paid advertising, performance marketing, audience analysis, and content growth optimization.
The ideal candidate should understand how to analyze YouTube data, optimize marketing performance, support website traffic growth, and contribute strategically to long-term audience and community building.
🚀 What Our Client Is Building
Our client is building a platform called Exploring Out Loud.
This is not a traditional website.
👉 The website itself is the product.
The goal is not simply to promote services or sell individual products. Instead, the platform is designed to:
Deliver high-value contentBuild a strong communityConvert visitors into members (both free and paid)
Key ResponsibilitiesThe ideal candidate should be able to:Develop and execute digital marketing strategies to grow website traffic and brand visibilityManage and optimize Google Ads campaignsAnalyze YouTube performance data including CTR, audience retention, watch time, engagement, and subscriber growthIdentify opportunities to improve YouTube content performance and audience growthMonitor and report campaign performance metrics such as CPC, CPA, CTR, ROAS, and conversionsUnderstand how paid traffic and organic content strategies work togetherContribute strategically to long-term audience growth and community buildingResearch competitors, audience behavior, and digital trendsWork closely with content and creative teams to improve overall platform performanceRequirements
Proven experience in digital marketing, growth marketing, or performance marketingStrong hands-on experience managing Google Ads campaignsExperience analyzing YouTube channel analytics and performance dataStrong understanding of YouTube growth strategies and audience retention optimizationFamiliarity with YouTube SEO and content optimization strategiesUnderstanding of website traffic growth, funnels, and audience engagementStrong analytical and reporting skillsAbility to interpret marketing data and provide actionable insightsAbility to work independently in a fast-paced environmentExcellent communication and organizational skillsStrong attention to detail and consistencyBenefits
Competitive salary. Work with fast-scaling, premium brands Fully remote role with a dynamic, growth-driven team Clear opportunities for career growth and advancement