About this role
Job summary
Are you passionate about creating clear, user-friendly digital content? Do you thrive in a collaborative, innovative environment? Here at the NHS Business Services Authority (NHSBSA), we're looking for a Digital Content Designer to join our Digital, Data and Technology team. You'll play a crucial role in our digital transformation, ensuring our online services are 'digital by default'. This means making our services simpler, clearer, and faster to use, providing a better experience for our users. You'll work as part of an agile project team, contributing towards a digitally-enabled service that's simpler to access, easier to use, and more cost-effective to deliver. Please note that we may close the advert earlier than the advertised closing date, due to high volumes of applications.
What do we offer?
- Hybrid working - offering flexibility to work predominantly from home with the opportunity to be office based should you prefer, or if business needs require it.
- 27 days leave (increasing with length of service) plus 8 bank holidays.
- Opportunities for development
- Active wellbeing and inclusion networks
- Excellent pension
- Various salary sacrifice schemes
- Employee Assistance programme, offering free 24/7 support for you and your loved ones
- Access to a wide range of benefits and high street and online discounts.
Main duties of the job
As a Digital Content Designer, you'll be responsible for ensuring the content of our website and digital platforms is clear, easily understood, timely, and relevant to our users. You'll work alongside agile project teams to develop user-journey based content for new digital portals, making sure content is fact-checked and accurate. You'll also run workshops with colleagues to identify and agree on content to be rationalised and archived, and map content to different formats and audiences. We place our people at the heart of our organisation. Thats why when you join us, you'll be empowered and given the right support to help your career grow. We strive to offer a fantastic colleague experience, where every voice is heard, and every colleague is supported and respected.
Working for your organisation
About us
Here at the NHS Business Services Authority (NHSBSA), what we do matters.
We manage the NHS Pension scheme, process prescription payments and much more. Our services are used by NHS organisations, contractors and the public: we're proud to be part of something meaningful, that touches millions of lives.
We design our services around customer needs and place people at the heart of our organisation. That's why when you join us, you'll be empowered and supported to help your career grow.
As one of the UK's Best Big Companies to work for, we're connected to our values: Collaborative, Adventurous, Reliable and Energetic. We care about our people, our purpose, and your progress.
We strive to offer a fantastic colleague experience, where every colleague is heard, supported and respected. Wellbeing, diversity and inclusion is at the centre of this, and you can join our Lived Experience Networks who help us bring our authentic selves to work.
We're committed to being a flexible employer and we try to offer a working pattern that suits you where possible, through hybrid working, flexible hours and more.
Alongside a competitive salary with pay progression, we offer a people-centric benefits package, connecting you to the rewards and benefits you value most!
Ready to join us in delivering business service excellence to the NHS, helping people live longer, healthier lives? Apply today and see where the NHSBSA can take you.
We are people connected to care.
Job description
Job responsibilities
- In this role, you are accountable for1.
- Work on needs analysis - taking existing content, identifying content gaps and overlaps etc.2.
- Addressing user needs, avoiding complex language and processes3.
- Work alongside agile project teams to develop user-journey based content for new digital portals4.
- Creating content that is simple to read and easy to understand.5.
- Making sure content is fact checked and accurate.6.
- Running workshops with colleagues to identify and agree content to be rationalised and archived, and mapping content to different formats and audiences.7.
- Develop and manage relationships within the NHSBSA, NHS.UK and gov.uk, developing transition plans and attending meetings with contacts.8.
- Actively develop and apply content and format strategies.9.
- Be an advocate for the team to train and develop colleagues.10.
- Scoping, writing, editing and publishing digital content across all channels (web, mobile, social media and new digital portals).11.
- Making sure our customer journeys are the best they can be.12.
- Managing relationships with subject matter experts to make sure content is accurate.13.
- Accountable for delivering content assets that are accurate, timely, high-quality (based on insight and outputs of user testing, relevant to audience, easily understood, SEO optimised) and to the correct style.14.
Accountable for choosing the best format for displaying information to the user, suggesting ideas where gaps have been identified.15. Making sure appropriate policy and legal checking takes place and that content is published quickly and efficiently.16. Monitoring the performance of content and work with a multi-disciplinary team to understand user behaviours and feedback.In addition to the above accountabilities, as post holder you are expected to:1.
Undertake additional duties and responsibilities in line with the purpose of your role and as agreed by your line manager.2. Demonstrate NHSBSA values and core capabilities in all aspects of your work.3. Encourage an environment where your own and colleagues safety and well-being is promoted.4. Contribute to a culture which values diversity and inclusion.5. Follow NHSBSA policies, procedures, and protocols as they apply to your role.
Working relationshipsResponsible to: Digital and Online Lead / Professional Lead Key relationships and connections:1. Digital and Online Manager.2. Matrix-managed by Digital and Online Lead (line management) Professional Lead (professional development).3. Working alongside Digital Content Designers.4. Liaising with colleagues and internal stakeholders across multiple sites
Person Specification
Personal Qualities, Knowledge and Skills
Essential
- Excellent written skills to communicate sometimes complex information in plain English and structured for digital consumption
- Good interpersonal skills to work with a wide range of colleagues including service managers, IT developers, designers, policy / legal teams and senior management
- Knowledge of website usability and accessibility issues
- Knowledge of working within an Agile project management environment, either within delivery teams or through involvement in coordination or strategy
- Knowledge of content sourcing techniques, such as the use of APIs and automated crawling and understand the impact that using multiple sourcing methods can have on version control and on-going maintenance
- Knowledge of how to use metrics and user feedback to define/refine content.
- Knowledge of web application development environments and content management systems.
- Genuine interest in content design as a career
- A self-starter
- Creative and proactive enough to challenge the status quo with a natural curiosity and inquisitive nature
- Good team player
- A customer advocate
- Able to engage with and influence others
- Positive outlook
Experience
Essential
- Experience of using metrics and user feedback to define and refine content
- Experience of writing for the web with proven ability to create content that is both accessible and usable and with an understanding of various standards
- Experience of working within an evolving publishing flow with responsibility for all fact checking and on-going accountability for error checking
- Experience of interacting with others to learn about content subject matter. An ability to articulate the benefits of a user-centric approach to content creation
- Experience of designing and continually improving customer journeys based on user research and iterative user testing
- Experience of using predefined taxonomy and meta-data when creating content
- Experience of working in agile teams
- Experience of working in a similar role
Desirable
- Experience of Drupal Content Management System
- Experience of training and/or mentoring others
Qualifications
Essential
- Degree or equivalent qualifications and experience in content design
Employer details
Employer name
NHS Business Services Authority
Address
Stella House
Goldcrest way, Newburn Riverside
Newcastle Upon Tyne
NE15 8NY
United Kingdom
Employer's website
https://careers.nhsbsa.nhs.uk/ (Opens in a new tab)