About this role
Job Description
Business Development Manager – Canada (Mississauga, ON – Hybrid | Vancouver, BC – Remote)
Job Summary
The Business Development Manager is responsible for driving company growth across Canada by identifying new business opportunities, developing strategic partnerships, and leading enterprise sales initiatives.
Leveraging proven experience in complex, consultative B2B technology sales, combined with an understanding of mining, resources or related technical industries, this role is accountable for achieving annual revenue, gross margin and pipeline targets aligned with the company's growth strategy.
The role focuses on revenue generation, market expansion across Canada and building long-term client relationships while aligning sales strategies with overall business objectives. Working closely with technical, geoscience and operations teams, the role ensures customer solutions are commercially sound, technically credible and aligned with the company's strategic growth objectives.
The Role
The Business Development Manager reports to the Global Head of Commercial. This position can be based in Mississauga, Ontario (hybrid, working from our office) or Vancouver, British Columbia (remote), with regular travel required across Canada.
As the Business Development Manager, you will be the commercial face of the business in one of our key growth markets.
You will own commercial strategy and sales execution across Canada, developing new opportunities, expanding existing customer relationships and driving strategic account growth within the Canadian mining and resources sector.
You will build and develop a strong Canadian sales pipeline, take ownership of established key accounts and lead strategic commercial opportunities. Opportunities are often complex, high-value engagements, won through a consultative sales process that progresses from sample testing and validation studies to site trials and long-term commercial agreements.
You will work directly with mining companies, exploration businesses and industry partners, building relationships with geological, technical, operational and executive stakeholders.
Reporting directly to the Global Head of Commercial, you will work closely with regional technical and operations teams to ensure every client interaction reflects quality, technical credibility and commercial excellence.
Key Responsibilities
- Develop and implement a strategic sales plan to penetrate the Canadian mining market and achieve revenue and gross margin targets.
- Identify key market segments, customer profiles and industry trends to tailor sales approaches and effectively position company solutions.
- Manage the full sales cycle, from lead generation and prospecting through technical validation (sample testing, validation studies and site trials), negotiation and contract execution.
- Drive market expansion by identifying and prioritizing target regions, customer segments and strategic accounts across Canada.
- Develop and execute go-to-market strategies for new product launches and geographic expansion.
- Build and maintain strong relationships with prospective and existing enterprise and strategic customers, including ownership of established global accounts with Canadian operations.
- Develop account growth strategies that increase customer retention, cross-selling opportunities and long-term strategic partnerships.
- Monitor market trends, competitive landscape and customer feedback to identify opportunities for product enhancements and future service offerings.
- Establish sales objectives, performance metrics and KPIs aligned with broader business goals.
- Develop tailored commercial proposals, including solution design, pricing and commercial strategy, working with the Commercial, Operations and Geoscience teams.
- Provide accurate and timely revenue forecasts, pipeline reports and performance updates to senior leadership.
- Collaborate closely with Marketing, Product, Technology and Operations teams to ensure consistent execution and customer alignment.
- Support the growth of the commercial function by sharing market intelligence, mentoring colleagues and contributing to the future development of the sales team.
A Day in the Life
No two days are the same, but here's what the role typically looks like:
- Starting the morning reviewing your pipeline in our CRM, identifying which opportunities need attention, which relationships need nurturing and where to focus your efforts.
- Joining a call with a client's exploration team to demonstrate how our technology can improve geological workflows.
- Scoping a validation study with a prospect's geology team, agreeing on samples, success criteria and the path to a site trial.
- Working with Commercial, Operations and Geoscience colleagues to prepare a tailored commercial proposal for a mining company, including solution design, pricing and commercial strategy.
- Collaborating with technical specialists across Australia, Canada, Chile and the United States to ensure customer solutions are technically accurate and commercially compelling.
- Attending industry conferences, customer meetings and mine site visits to build relationships with geologists, project managers and executive decision-makers.
- Providing market intelligence and customer feedback to influence future product development and technology roadmaps.
- Reporting weekly pipeline updates to the Global Head of Commercial, highlighting commercial risks, opportunities and recommended actions.
The Canadian mining industry is your market, with opportunities spanning major mining and exploration regions including Ontario, Quebec, British Columbia, Alberta, Saskatchewan and the northern territories.
Qualifications
- Bachelor's degree in Business, Marketing, Sales, Engineering, Geology, Geosciences or a related field (or equivalent relevant industry experience).
- Proven experience in business development, sales management or a similar commercial role, ideally selling technology, instrumentation or technical services to B2B customers.
- Experience navigating long, consultative, multi-stakeholder sales cycles (often 6–9 months) involving technical evaluation, trials or pilots.
- Strong negotiation, communication and presentation skills.
- Demonstrated ability to consistently meet or exceed revenue targets.
- Excellent relationship-building and networking abilities.
- Strategic thinker with strong analytical and problem-solving skills.
- Proficiency with CRM systems and Microsoft Office.
- Ability and willingness to meet the travel requirements of the role, including regular visits to active mine sites across Canada.
Preferred Skills & Experience
- Experience managing enterprise or complex sales opportunities with consistent achievement of individual revenue targets.
- Proven success within mining, resources, oil and gas, or related industrial technology sectors.
- Commercial experience with a mining technology provider, mining OEM (particularly exploration-focused), commercial assay or geochemistry laboratory, or analytical instrumentation company.
- Practical understanding of the Orebody Knowledge subsector, including geological modelling solutions and mining value chain management where orebody knowledge drives value.
- Working knowledge of exploration drilling, orebody definition drilling and related laboratory or assaying services.
- Familiarity with drilling instrumentation and technologies supporting exploration and resource definition.
- An established network within Canadian mining companies, exploration businesses and industry stakeholders.
- Experience contributing to high-performing sales teams. Previous people leadership is advantageous but not essential.
Key Competencies
- Results-driven mindset
- Customer-focused approach
- Consultative selling
- Strategic planning and execution
- Commercial acumen
- Communication, negotiation and influencing skills
- Relationship management
- Adaptability and resilience
- Cross-cultural collaboration
Travel Requirements
- Regular domestic travel across Canada (approximately 40–60%) to customer sites, mine operations, conferences and industry events.
- Occasional international travel to collaborate with global teams and support strategic customer relationships.
Location & Compensation
Location: Canada
The successful candidate will be based in one of the following locations:
- Mississauga, Ontario: Hybrid working arrangement, with access to our Mississauga office.
- Vancouver, British Columbia: Remote working arrangement for candidates based in British Columbia.
Candidates must be based in one of these locations and be willing to travel regularly across Canada and occasionally internationally.
Compensation
- Target base salary of CAD $160,000–$180,000+, commensurate with experience and qualifications.
- Performance-based sales bonus tied to annual revenue and commercial targets, with additional earning potential for exceeding targets.
About Us
Veracio is a Geoscience technology and data company redefining how the mining industry understands its orebodies, combining deep drilling industry heritage with cutting-edge technology across core scanning, downhole surveying, hyperspectral analysis, XRF, and AI-driven orebody knowledge solutions.
We work alongside some of the world’s leading miners and explorers, helping them extract more value from their geological data – faster, more accurately, and with greater confidence.
Our CultureYou will be working closely with our regional Technology, Geoscience and Operations teams based out of Salt Lake City while also collaborating with colleagues across Australia, Canada, Chile, and the US – and directly with senior leadership.
We value people who are
- Technically curious – you don't need to be a geologist, but you need to respect the science and invest in understanding it.
- Commercially driven – you keep score, you know your numbers, and you take ownership of your pipeline.
- Straightforward – we communicate directly, flag problems early, and don't let issues linger.
- Collaborative – can work comfortably across Technology, Operations and Geoscience teams.
- Resilient – mining sales cycles are long and complex; we want people who embrace that challenge rather than tolerate it.
Company Overview
VERACIO provides geological data, analysis and technology services to the global mining industry. The company specializes in drill core scanning, geological data and mining technologies that help geologists and technical teams access faster, higher-resolution datasets during exploration and resource evaluation.
By combining advanced sensing technologies, geological analysis and mining industry experience, VERACIO supports customers with more consistent data, improved interpretation and better understanding of the subsurface throughout the mining workflow.