About this role
Position Description
As a lead content specialist (in the Office of Communications & Marketing), you will create and manage engaging content that populates a variety of digital and traditional platforms at Texas Tech University, including websites, blogs, printed material, advertisements, social media and more. You will work closely with leadership in the Office of Communications and Marketing and other university stakeholders to create and maintain content that adheres to brand standards and effectively engages target audiences.
About the University
Founded in 1923, Texas Tech University began with a mission to serve the needs of West Texas, but its impact has always reached far beyond. Today, Texas Tech, located in Lubbock (pop. 300,000+), is home to a vibrant community of more than 42,000 students. Texas Tech's 1,800-acre campus showcases Spanish Renaissance architecture and is home to one of the country's largest public art collections. Its 13 colleges include a prestigious School of Law and a distinguished School of Veterinary Medicine. These programs equip students with the skills and knowledge needed to excel in their respective fields.
Built on the values of West Texas — hard work, grit and authenticity — the university graduates students who are deeply engaged in service to their communities and well-positioned to succeed in the world. Texas Tech is committed to achieving research and scholarly accomplishments that compare favorably to the member institutions of the Association of American Universities (AAU). For more than 100 years, Texas Tech has been a premier destination for those seeking a world-class education and a unique, personalized experience as a member of the Red Raider family.
Major/Essential Functions
- Work closely with the Director of Strategic Marketing and Communications to execute high-impact projects that align with the college’s marketing and branding strategies.
- Capture and produce compelling original photography and video content that showcases the college’s students, faculty, research, programs and events.
- Create visually compelling and strategically aligned designs for the college’s digital and print communications, including websites, social media, campaigns, and promotional materials.
- Ensure brand consistency and quality across all college communications; establish and maintain creative standards and guidelines.
- Manage multiple projects concurrently, determining project priorities, timelines, and resource allocation.
- Work closely with the Student Communications Leadership Team to develop and implement a content strategy that supports the college's seven departments.
- Collaborate with leadership teams across departments to develop long-term content strategies that support institutional goals and fundraising initiatives.
- Exercise discretion and independent judgment in conceptualizing creative strategies and managing content workflows.
- Stay informed of emerging marketing trends and technologies; recommend and implement innovative strategies to enhance engagement.
- Other duties as assigned.
Knowledge, Skills, and Abilities
- Ability to mentor student interns and fellow team members.
- Familiarity with content management systems and digital marketing tools.
- Strong writing and editing skills with a keen eye for detail and grammar.
- Ability to communicate effectively with both external and internal audiences.
- Excellent organizational and project management skills.
Required Qualifications
Bachelor's degree in specialization or closely related field and five years of experience in digital content creation.
Preferred Qualifications
- Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and other graphic design tools.
- Highly proficient in operating professional photography and videography equipment.
Safety Information
Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.
Pay Statement
Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan.
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.