About this role
Job Description
ATTENTION MILITARY AFFILIATED JOB SEEKERS - Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps. Unless specifically stated otherwise, this role is "On-Site" at the location detailed in the job post.
At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.
Summary
The Associate Director, US Access Strategy - Psychiatry is responsible for the design and implementation of market access tactics that deliver on the Cobenfy access Strategy as defined by the Neuroscience Access Strategy Lead. You will partner closely with Cobenfy brand & indication leads to design and implement strategy and monitor metrics with matrix partners (Brand Marketing, Trade/Dispensing, Field Sales, Field Access, HEOR and Reimbursement teams, Commercialization Analytics). This individual will lead development and execution of plans and resources and will play an integral role for Cobenfy Access Strategy team, leading matrix collaboration and managing agency partners to successfully execute access strategy and tactics.
This role is aligned to Cobenfy as a core brand team member, however, reports to US MAx directly as part of the Neuroscience Access Strategy organization.
Responsibilities
Lead and foster collaboration with cross-matrix partners (marketing, HEOR, sales, analytics, access/reimbursement, medical affairs, etc.) to execute a comprehensive, best-in-class Access Strategy in our psychiatry indications.
Coordinate efforts with Sales and Brand Team, AEs, BI&A, and Pricing & Contracting to develop pull through targeting, messages and tools to support brand launch/growth:
Identifying critical design elements of planned tactics to accelerate desired behavioral changes
Coordination of operational planning for payer marketing plan and sales meetings in accordance with overall US Cobenfy strategy
Innovative design of tactics informed by Market Research, Commercialization Analytics and customer facing access and brand teams
Development/ownership of tactics accomplished in partnership with MAx & brand teams, PReP team and external partners
Roll-out of tactics in partnership with field-based teams (eg. Sales, PALs, AEs) directly or via POA/launch meetings
Manage agency and other vendors in development of promotional materials and tactics
Contribute to the development and implementation of the annual brand planning and functional planning processes
Review of all payer-related communications including serving as brand primary point person for Account Executives and Sales
Manage Op Ex budget to ensure effective execution of tactics are aligned with brand plan
Collaborate with training team(s) to develop training and support MAx team on training, BMS tools and resources, market intel, policy landscape, etc., to ensure team is equipped to engage key customers on access topics.
Additional Qualifications/Responsibilities
Qualifications
BA/BS degree or equivalent. MBA and/or PharmD preferred
4 to 7 years of relevant marketing / brand management experience, customer-facing role in Market Access or relevant market access functional experience (eg. Pricing & Contracting, Reimbursement, Policy)
Experience working in psychiatry or other serious mental illness categories a plus
Working knowledge of US government payor space required
Exceptional interpersonal and communication skills to effectively and efficiently drive performance within a matrix organization, and form strong, productive partnerships
Demonstrated ability to work across boundaries and partner with various stakeholders to build consensus and achieve results
Experience and knowledge of promotional regulatory processes.
Proven ability to adapt to new processes and adopt new capabilities (e.g., agile ways of working, modular content creation)
Demonstrated ability to drive execution of key initiatives and meet all deadlines
We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.
Compensation Overview
Princeton - NJ - US: $164,050 - $198,790
The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully – carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.