About this role
ABOUT THE ROLE
The Marketing Specialist is a key role reporting to the Marketing Manager and is responsible for planning, executing, and optimizing integrated marketing initiatives for Yale, ASSA ABLOY , and other brands under the global portfolio across the Middle East region. The role supports brand growth, lead generation, customer engagement, and business development through a combination of digital marketing, content creation, product marketing, events, and channel marketing activities. The successful candidate will play an important role in strengthening brand awareness, driving demand, and ensuring consistent brand execution across all customer touchpoints.
KEY ACCOUNTABILITIES
- Marketing Campaigns & Brand Activation Plan and execute integrated 360° marketing campaigns across digital, offline, and partner channels.
- Support product launches, brand campaigns, promotional activities, and customer engagement initiatives.
- Manage marketing projects from planning through execution while ensuring alignment with business and brand objectives.
- Digital Marketing & Lead Generation Manage and grow Yale and ASSA ABLOY social media channels, including content planning, publishing, and audience engagement.
- Execute digital marketing initiatives including email marketing, marketing automation, SEO, and paid advertising campaigns such as Google Ads.
- Assist in developing and supporting lead generation and customer acquisition programs to drive business growth.
- Track, analyze, and report on the performance of digital campaigns, providing recommendations for continuous improvement.
- Content, Website & Brand Management Maintain and update websites, landing pages, blogs, e-catalogues, and e-commerce product content, while implementing and optimizing SEO and AEO strategies to improve website visibility, organic search performance, and discoverability across search engines and AI-powered platforms.
- Create, update, and localize marketing materials including brochures, catalogues, presentations, videos, newsletters and sales tools.
- Assist in ensuring consistent implementation of brand guidelines across all digital, print, and customer-facing communications and touchpoints.
- Market Insights & Reporting Conduct market, customer, and competitor research to identify trends, opportunities, and best practices.
- Analyze marketing performance and campaign ROI, and prepare monthly marketing reports.
- Events & Stakeholder Management Support the planning and execution of exhibitions, customer events, trade shows, and marketing activations.
- Coordinate with internal teams, regional and global stakeholders, agencies, vendors, and external partners to ensure successful project delivery.
- Assist in manage merchandising, point-of-sale materials, and brand visibility initiatives.
- Marketing Operations Maintain marketing databases and CRM records, ensuring data accuracy and effective campaign tracking.
- Manage marketing calendars, schedules, and administrative activities to support the efficient operation of the marketing function.
- Assist in ensuring the regional brand showroom and marketing assets consistently reflect the premium positioning of Yale, ASSA ABLOY, and other brands.
- CRM, Lead Nurturing & Email Marketing Develop and execute lead nurturing programs through CRM ensuring effective audience segmentation, lead qualification, customer engagement, and conversion throughout the customer journey.
- Plan, create, and optimize email marketing campaigns, including newsletters, product launches, event invitations, and promotional communications, while monitoring performance and implementing continuous improvements based on campaign analytics.
- QUALIFICATIONS, EXPERIENCE, & SKILLS: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 3-5 years of marketing experience, with exposure to digital marketing and campaign execution.
- Hands-on experience managing Meta, Google, and TikTok advertising platforms.
- Proficiency in Adobe InDesign; knowledge of Adobe Illustrator and Photoshop is an advantage.
- Familiarity with GA4, Google Tag Manager, Google Search Console, SEO tools, and CRM platforms.
- Strong communication, copywriting, analytical, and project coordination skills.
- Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Fluent in written and spoken English; Arabic is an advantage.
- Highly organized and detail-oriented, with strong multitasking and time management skills, with the ability to deliver high-quality work within agreed timelines in a fast-paced environment.
We are the ASSA ABLOY Group Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities.
Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.