Digital Marketing Specialist / Sr. Specialist (Taipei, TPE, TW) @ Shiseido

The Senior Digital Marketing Specialist supports Shiseido Taiwan’s digital marketing excellence across brands, focusing on media performance advisory, operational coordination, and execution support for corporate digital marketing initiatives. This role serves as an internal digital marketing advisor to brands, providing performance insights and recommendations while ensuring smooth coordination of media-related operations, data tracking, and technical support. The role also supports corporate initiatives in media governance, data and insights, innovation, and capability building to strengthen digital marketing effectiveness and operational excellence across brands.

KEY RESPONSIBILITIES

1. Brand Support, Media Governance & Performance

• Provide media strategy and performance recommendations to brands, with a focus on 5-Star Campaigns.
• Review media plans and campaign performance to identify optimization opportunities and ensure alignment with corporate guidelines and KPI benchmarks.
• Own media KPI and investment tracking, ensuring timely and accurate agency updates to support QBRs and management reporting.

2. Digital Marketing Operations & Technical Support

• Support digital marketing operations, including internal platform administration, tracking coordination, and administrative processes.
• Liaise with regional teams, agencies, and platform partners to resolve advertising account, GA4, GTM, and tracking issues.
• Support process improvements to enhance operational efficiency across brands.

3. Digital Marketing Projects & Innovation

• Coordinate cross-brand digital initiatives, including first-party data activation, new media testing, and digital solutions.
• Track project progress, consolidate Test & Learn findings, and document key recommendations.
• Support the rollout of successful initiatives and best practices across brands.

4. Data, Insights & Digital Capability Building

• Support media dashboards, performance reporting, and data analysis to generate actionable insights.
• Coordinate digital training, partner sharing sessions, and platform/product updates.
• Own and maintain the Digital Marketing Resource Hub, ensuring guidelines, training materials, and key learnings are organized and up to date.

5. Agency & Cross-functional Collaboration

• Coordinate with media agencies and platform partners on performance improvement actions and key deliverables.
• Collaborate with Brand, E-Commerce, CRM, CMI, and regional teams to support corporate initiatives.
• Facilitate effective communication and follow-up across stakeholders.

6. Key Relationships

• Internal: SAPAC, DTO, Local Brand Teams, E-Commerce, CRM, CMI, PR
• External: Media agencies, social media agencies, Meta, Google, LINE, and other digital platforms Qualification and Experience:
• Bachelor’s degree or equivalent in Marketing, Business, Communications, Media, or a related field.
• 3-5 years of relevant experience in digital marketing, media planning, performance marketing, or integrated marketing.
• Experience in consumer goods, Beauty/Luxury, FMCG companies, and/or media/digital agencies preferred.
• Experience supporting multiple brands or coordinating cross-functional projects is an advantage.

Professional Skills

• Good understanding of digital media platforms, particularly Meta, Google, and LINE, including campaign structures, targeting, KPIs, and optimization principles.
• Good analytical skills with the ability to interpret campaign performance data, identify issues, and suggest improvement actions.
• Familiarity with GA4, GTM, media reporting, dashboards, and digital measurement tools.
• Strong coordination, project execution, and follow-up skills, with attention to detail, data accuracy, and timelines.
• Good communication and presentation skills, with the ability to work effectively with brands, agencies, and cross-functional teams.

Language: English: fluent Personal Characteristics:

• Proactive, responsible, and detail-oriented, with a strong sense of ownership and accountability.
• Collaborative with the ability to provide effective advisory support to different brands.
• Organized and able to manage multiple tasks, deadlines, and stakeholders effectively.
• Analytical and curious, with a problem-solving mindset.
• Willing to learn, open to feedback, and interested in digital marketing trends and innovation.
• Able to work independently on assigned responsibilities while collaborating effectively with the broader team.