About this role
We are looking for a Product Manager to join our Global Marketing & New Business Development team in our Food Business Unit based in Milan. How you make the difference As Global Marketing & New Business Development Product Manager, your mission will be to help build a new distinctive, desirable and culturally relevant premium seafood brand. You will create meaningful connections with consumers through digital storytelling, social media, inspiring collaborations and memorable brand experiences. You will identify new opportunities for the new brand to become part of the worlds of premium gastronomy, wine, design, hospitality and contemporary lifestyle. We are looking for someone who combines strong brand-building skills with aesthetic sensitivity, curiosity and the energy to turn original ideas into concrete initiatives.
- How your agenda looks like: Brand Identity & Desirability: Help define and bring to life a distinctive brand positioning, identity and tone of voice.
- Build awareness, relevance and desirability among premium food consumers, identifying the cultural moments and consumption occasions where the new brand can naturally play a role.
- Digital & Social Media : Drive the brand digital presence, particularly social platforms, content creation and community engagement.
- Develop visually distinctive storytelling, explore emerging formats and work with creative partners to make the brand relevant and engaging online.
- Creators & Influence: Identify and activate relevant food creators, chefs and opinion leaders, designing collaborations that feel authentic to the brand and generate quality engagement, reach and advocacy.
- Premium Partnerships & Brand Collaborations: Propose, develop and activate distinctive collaborations with premium brands in wine and sparkling wine, design, hospitality and lifestyle.
- Explore selective product placement, branded content and premium culinary entertainment opportunities, from major events to relevant television and streaming formats.
- Experiential Marketing & Brand Activation: Create memorable experiences, tastings, chef collaborations and curated events that make the new brand visible in the right places, with the right audiences.
- Manage partners, budgets and flawless execution.
- Brand & Business Performance: Contribute to strategic and annual marketing planning; define clear objectives and monitor brand health, social and digital performance, activation outcomes and return on investment.
- Connect brand-building initiatives with sales and commercial priorities.
- Cross-Functional & Project Management: Collaborate with Sales, Trade Marketing, R&D, Finance and external agencies.
- Coordinate selected packaging and innovation initiatives, ensuring consistency with the brand positioning Your team: You will report directly to the Global Marketing & New Business Development Associate Director Food.
- What makes you a great fit: Education : Master’s Degree in Marketing, Business Administration, or a related field Work Experience: 3-4 years of experience in Brand or Product Management, Digital Marketing, or similar roles Technical Skills: Hands-on knowledge of digital platforms, social media, creators and content formats, with the ability to develop engaging digital storytelling strategies and interpret performance insights.
- Strong understanding of brand positioning and visual identity, combined with experience in developing partnerships and managing activations from concept to execution.
- Soft Skills: Creative and entrepreneurial mindset, with a strong sense of aesthetics, curiosity and a proactive approach.
- Able to build meaningful relationships, bring fresh ideas to the table and turn them into concrete projects through a strong sense of ownership.
- Languages: fluent in Italian and proficient in English Digital Literacy: Strong proficiency in Microsoft Office, particularly Excel and PowerPoint, together with fluency in digital and social marketing tools.
- What’s in for you: Starting Salary: from € 45.000 (based on experience and skills) Work Location: Milan, Italy Contract Type: Permanent Full Time or Part Time: Full Time Hybrid Working & Flexibility: Yes, flexible smart working policy
Benefits
Meal vouchers worth €12 per day, health insurance, Corporate welfare plan; CCNL: Alimentare Curious About Us? Dive In: About Bolton Bolton is an Italian family-owned fast-moving consumer goods company with 10.500 people located across 60 offices, 17 production facilities, 10 R&D laboratories, and 14 fishing vessels worldwide. With a diverse portfolio of over 60 quality brands, Bolton has been enriching the lives of millions of people every day for more than 75 years, making their everyday more delicious, more enjoyable, useful, and beautiful.
About Bolton Food Bolton Food and Tri Marine, business unit of Bolton, oversee the entire food supply chain, including managing a fleet of fishing vessels and promoting sustainable fisheries (in collaboration with WWF and OXFAM). The production is conducted through a network of 10 specialized plants globally. We offer a range of well-known brands such as Rio Mare, Saupiquet, Cuca, and Isabel, providing innovative and carefully-prepared food products enjoyed by millions of families worldwide. Grow Your Future with Us, Apply now #LI-IC