About this role
Job summary
Salary: £34,592 per annum
Hours: 37.5 hours per week, including occasional evening and weekend working
Are you a creative and experienced marketing professional looking to make a real difference?
At Lindsey Lodge Hospice and Healthcare, we're looking for someone who combines creativity with strategic thinking and can confidently manage multiple projects in a fast-paced environment, leading our marketing, communications and brand strategy, helping us share the stories that inspire support, raise awareness and strengthen our impact across North Lincolnshire.
Main duties of the job
This is an exciting opportunity for a talented marketing professional to shape and deliver engaging campaigns that support hospice care, fundraising, retail operations, volunteering and community engagement.
Reporting to the Head of Income Generation Operations, you will:
Lead the development and delivery of the Hospice's annual marketing and communications strategy.
Create compelling content and powerful stories that demonstrate the impact of our services.
Manage and develop our website, social media channels and digital marketing activity.
Produce high-quality marketing materials across print and digital platforms.
Act as guardian of the Lindsey Lodge Hospice brand, ensuring consistency of messaging, visual identity and tone of voice.
Build strong relationships with local media, supporters, businesses and community partners.
Work collaboratively with fundraising, retail, clinical and corporate teams to support organisational goals and income generation activities.
About us
Every day, our teams help provide outstanding specialist palliative and end of life care across North Lincolnshire. By joining us, you'll play a vital role in ensuring our communities understand, support and engage with the work of the Hospice.
You'll be joining an organisation built on the values of:
Caring Compassionately
Demonstrating Respect & Dignity
Going Above and Beyond
Striving for Excellence
If you're passionate about creating powerful communications that make a genuine difference, we'd love to hear from you.
Job description
Job responsibilities
The Marketing and Communications Manager will lead the development and delivery of Lindsey Lodge Hospice's marketing, communications and brand strategy, ensuring the organisation's services, impact and fundraising activities are promoted effectively across all audiences.
The postholder will be responsible for creating compelling content and powerful storytelling that inspires support, raises awareness and strengthens the Hospice's reputation. Working collaboratively across fundraising, retail, clinical and corporate services, they will develop integrated marketing campaigns that support income generation, volunteer recruitment, patient engagement and organisational growth.
The postholder will be an experienced marketing professional with a proven background in marketing management, copywriting, brand development, digital communications and graphic design. They will demonstrate advanced skills in Canva, Adobe Creative Suite and Adobe InDesign and will act as the organisation's brand guardian, ensuring consistency, creativity and excellence across all communications.
Key Tasks
Strategic Marketing and Communications
Under the direction of the Head of Income Generation Operations to develop and implement the Hospice's annual marketing and communications strategy.
Lead the planning, delivery and evaluation of integrated marketing campaigns supporting Lindsey Lodge Hospice strategic objectives and organisational priorities.
Provide expert marketing advice and support across all departments.
Monitor sector trends, competitor activity and emerging opportunities.
Produce regular marketing performance and engagement reports.
Under the direction of the Director of Income Generation to lead a proactive effective internal communications strategy that ensures colleagues across the organisation are well-informed, engaged and connected to our visions and values, and strategic priorities.
Brand Management
Act as guardian of the Lindsey Lodge Hospice brand.
Ensure consistency of messaging, visual identity and tone of voice across all communications.
Develop and maintain brand guidelines, templates and assets.
Ensure all communication materials meet organisational standards.
Content Creation, Copywriting and Storytelling
Lead the development of engaging written content across all communication channels.
Create compelling stories that demonstrate the impact of hospice care, fundraising, retail operations, volunteering and community support.
Produce high-quality copy for campaigns, appeals, press releases, website content, newsletters, annual reports and supporter communications.
Conduct interviews with patients, families, staff, volunteers and supporters to develop impactful case studies.
Ensure all content is accurate, engaging and tailored to target audiences
Digital Marketing
Manage and develop the Hospice website and digital platforms.
Lead social media planning, content creation and performance monitoring.
Develop email marketing campaigns that increase supporter engagement and income generation opportunities.
Monitor digital analytics and implement improvements based on performance data.
Optimise digital content using SEO and digital marketing best practice.
Graphic Design and Creative Production
Design and produce high-quality marketing materials for print and digital use.
Create brochures, posters, presentations, social media graphics, advertising materials and campaign assets.
Demonstrate advanced proficiency in Canva, Adobe Creative Suite and Adobe InDesign.
Manage relationships with external, printers and creative suppliers where required.
Ensure all creative outputs align with Hospice branding standards.
Media and Public Relations
Act as a key contact for local and regional media enquiries.
Prepare and distribute press releases and media statements.
Develop and maintain strong relationships with media contacts and partners.
Identify proactive publicity opportunities that raise awareness of the Hospice and its work.
Support crisis communications and reputation management activity when required.
Income Generation Support
Work closely with fundraising and retail teams to maximise income generation opportunities through effective marketing.
Support fundraising campaigns, events and appeals with targeted communications.
Assist in supporter recruitment and retention initiatives.
Promote volunteering opportunities and community engagement programmes.
Leadership and Management
Line manage, support and supervise marketing co-ordinator/s, volunteers and apprentices where appropriate.
Contribute to organisational planning and development activities.
Produce reports and recommendations for the Head of Income Generation Operations/Income Generation Director
Education and Development
Maintain professional knowledge marketing management best practice as well as relevant Hospice policies and procedures.
Participate in organisational learning and development programmes.
Support the development of retail staff and volunteers through mentorship.
Participate in mandatory training and annual appraisal.
Equality, Diversity and Inclusion
The post holder must carry out their duties with full regard to the Hospices Equality, Diversity and Inclusion Policy. Lindsey Lodge Hospice and Healthcare aims to design and implement services, policies and measures that meet the diverse needs of our service, population and workforce, ensuring that none are placed at a disadvantage over others. We therefore aim to ensure that in employment and services no individual is discriminated against by reason of age, disability, gender reassignment, marriage and civil partnership, pregnancy, and maternity, race, religion or belief, sex or sexual orientation.
The Hospice aims to create a working environment that values diversity and is free from discrimination, victimisation, bullying or harassment. We ask all members of our workforce to support this commitment and underline that everyone has a responsibility to treat everyone with dignity and respect, understand and practice equal opportunities, value everyone as an individual and complete mandatory EDI training
Person Specification
Personal Qualities
Essential
- Demonstrates through behaviour core Hospice values including respect, kindness and integrity.
- Excellent communication skills with the ability to influence, and have confidence in dealing with business people at all levels
- Organised and pro-active with a can do approach
- Ability to maintain confidentiality and appropriate professional boundaries
- Strong people skills and ability to enthuse and motivate others
- The ability to perform effectively and sensitively within a team and be a team player.
- Ability to use initiative and work in an innovative way
- Understanding the importance of promoting a positive image of the Hospice at all times
- Willingness to undertake any necessary training and open to continuous development and learning
Qualifications
Essential
- Educated to degree level or equivalent experience within Communications, Public Relations and/or Marketing.
Skills
Essential
- Specialist knowledge across a range of work procedures and practices underpinned by experience within communication/PR, journalism/ marketing/graphic, print design. Acquired through training within relevant degree or equivalent comparable experience
- Ability to work independently work is managed rather than supervised.
- Strong editorial judgement with an understanding of sensitivities around organisational reputation .
- Ability to work to tight deadlines at pace juggling multiple workflows
- An eye for detail and accuracy with the ability to adhere to the organisations brand and style.
- Awareness of or involvement in good cause support either in a voluntary or paid role
- Ability to use social media to communicate an idea and generate interest
- Ability to represent the Hospice at events and make presentations including communicating complex or sensitive information where co-operation or agreement required including public speaking (various sizes of groups and in varied settings)
- Very good IT skills, experience in Microsoft and Apple packages and ability to work with graphics packages
- Full driving licence with access to a car (expenses paid in line with the Charitys policy)
Experience
Essential
- Proven understanding of the public relations and media requirements and experience of implementing and delivering a communications plan to support organisational aims.
- Experienced in writing, designing and producing offline marketing communications and campaigns.
- Experience of digital marketing strategies across multiple channels that demonstrate innovative and creative planning and delivery.
- Experience of writing and distributing attention grabbing press releases and pitching stories and partnerships to media
- Experience of activity and event promotion and how to generate interest and inclusion incorporating both print and digital marketing strategies
- Experience of ensuring effective On-line presence management including website development and social media
- Experience of marketing products and initiatives with an understanding of how to recruit new supporters
- Knowledge of financial budget construction and management
Employer details
Employer name
Lindsey Lodge
Address
Burringham Road
Scunthorpe
North Lincolnshire
DN17 2AA
United Kingdom
Employer's website
https://www.lindseylodgehospice.org.uk/ (Opens in a new tab)