About this role
Job Title: Product Marketing ManagerJob DescriptionA large health and fitness firm in Woodinville, WA is seeking a skilled Product Marketing Specialist for a 6-month temp-to-hire role. This position is hybrid, requiring 4 days a week onsite for the first month, transitioning to 2 days a week onsite and 3 days remote after training.
Responsibilities
- Develop positioning and messaging for fitness solutions, ensuring clear differentiation and resonance with commercial fitness decision makers.
- Conduct market and user research to identify insights, trends, and opportunities that inform collaboration with Product, Sales, and broader Marketing teams to create go-to-market strategies that drive awareness and create commercial demand.
- Build compelling content and messaging, from sales enablement assets to customer-facing storytelling.
- Serve as the point of contact with agencies, engineering, and industrial design teams to produce precise product renderings and icons.
- Utilise market data and performance metrics to evaluate initiatives, refine messaging, and guide decision-making.
- Ensure cross-functional alignment and manage complex, interdependent projects with attention to detail and deadlines.
- Act as a champion of the customer, ensuring their needs, motivations, and behaviours are at the centre of all initiatives.
Essential Skills
- 7+ years of B2B product marketing experience, preferably in consumer products, wellness, or technology.
- Strong storytelling ability, with excellent verbal and written communication skills.
- Demonstrates exceptional attention to detail.
- Proven ability to translate technical product features into compelling customer benefits.
- Skilled in leveraging data and research to uncover insights and drive strategy.
- Highly organised, able to manage multiple projects and stakeholders in a fast-paced environment.
- Creative thinker who takes pride in developing innovative strategies and challenging conventional methods.
- Proven competence with Adobe Creative Suite and CMS platforms such as Contentful, Wordpress, etc.
Additional Skills & Qualifications
- Experience in product marketing, marketing communications, marketing campaigns, and marketing strategy.
- Knowledgeable in cross-functional teams, product management, marketing management, Indesign, Asana, Contentful.
- Proficiency in B2B, digital marketing, project management, Powerpoint, campaigns, consumer products, Wordpress, CMS, Adobe Creative Suite.
Why Work Here? You will oversee the commercialization of B2B solutions across categories like cardio, strength, and wellness using data-driven insights to strategically create narratives that drive results. This role offers the opportunity to partner closely with Product, Sales, and the creative team to influence go-to-market strategies, develop campaigns, and ensure our products deliver high impact with commercial fitness operators across key verticals like commercial gyms, hospitality, education, and multi-family housing. You will focus on bringing strategic vision, creativity, and a growth mindset to product positioning and customer engagement, making it ideal for individuals who are both analytical and creative in solving complex problems and exploring new ideas.
Work EnvironmentThe position is hybrid, requiring 2 days a week onsite after 4 weeks of training. Enjoy the convenience of free parking.
Job Type & LocationThis is a Contract to Hire position based out of Woodinville, WA.
Pay and BenefitsThe pay range for this position is $55.00 - $65.00/hr. Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Application DeadlineThis position is anticipated to close on Nov 23, 2026.
Workplace TypeThis is a hybrid position in Woodinville,WA.
About Aston Carter
Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® Platinum Award winner for both client and talent service.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email [email protected] for other accommodation options.
San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.
Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.