About this role
Your impact begins here As Consumer Campaign Planner, you will bring Australia's consumer engagement agenda to life. You will translate consumer engagement strategy into integrated, well-executed campaigns that help more Australians understand obesity, recognise health risks and find trusted health information. Your planning and orchestration will keep every activity on time, on budget and compliant, so disease education reaches people clearly and creates measurable progress toward lasting health.
What you'll bring
- We're looking for a highly organised, commercially aware consumer engagement professional who thrives on turning complex plans into flawless execution.
- You will bring: 5–8 years' experience in consumer marketing, integrated marketing or brand management.
- Proven experience planning and delivering integrated, multi-channel consumer engagement campaigns.
- Strong experience coordinating multi-channel execution across multiple stakeholders.
- Experience managing external agencies and cross-functional project teams.
- A proven ability to run multiple campaigns at once in a fast-paced environment.
- Skills in campaign project management, consumer health journey planning, media coordination, engagement analytics, reporting, optimisation and budget management.
- Experience across digital, social, search and AI/LLM discovery channel execution.
- A demonstrated ability to work within legal, regulatory and industry-code requirements.
- You will be expected to complete Medicines Australia Code of Conduct training within the applicable timeframes.
What you'll do
- Working under the strategic direction of the Associate Director, Consumer Engagement, you will act as the central orchestrator who turns strategy into connected, trusted consumer experiences.
- You will: Lead the end-to-end planning and delivery of integrated consumer engagement and disease education initiatives, building comprehensive campaign and channel plans that cover objectives, audience segmentation, health journey, messaging, content, media, timelines and measurement.
- Drive campaign governance through disciplined milestone management and clear review and approval pathways, keeping public-facing disease education educational, balanced and non-promotional.
- Coordinate integrated delivery across channels, including campaign asset development, media, digital, owned-channel and CRM execution, ensuring a seamless consumer experience.
- Manage timelines, dependencies, approvals and execution readiness, proactively identifying risks so delivery stays on schedule and on budget.
- Monitor engagement performance across reach, engagement quality, media efficiency, content effectiveness, discoverability, trust and investment effectiveness, and turn learnings into future improvements.
- Ensure full compliance with the Therapeutic Goods Administration regulations and the Medicines Australia Code of Conduct, including governance of social, search, AI/LLM discovery, creator activity and linked third-party content.
Who you'll work with As the operational lead, you will bring together internal teams and external partners so every campaign is delivered consistently. Your closest partners will span Commercial, Medical, Legal, Finance, Digital, Corporate Affairs, eHealth, Regulatory and Global and Regional Marketing, alongside creative, media, digital, social, search, research and production agency partners. Clear priorities, urgency and close collaboration will help the work move at pace.
What you can expect here You will work in an environment where your expertise is valued and you are trusted to take ownership of delivery. The role offers the chance to broaden your commercial perspective, build new skills through cross-functional and agency collaboration, and be recognised for the results you create. You will be supported to perform at your best while working at the pace this agenda demands.
Start now Your impact begins today. If you are ready to turn strategy into connected, trusted consumer experiences that help more Australians understand and act on their health, apply for the Consumer Campaign Planner role now. Applications are reviewed on an ongoing basis, so we encourage you to apply as soon as possible. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.