About this role
Purpose & Overall Relevance for the Organization: Deliver data-oriented insights by turning industry market data into forward-looking market and competitive analysis that enhance data-driven decisions . Lead platform analytics for the China eCom business to support store business growth across sales, traffic, conversion and other commercial KPIs.
Key Responsibilities
- Industry Analytics & Insights Conduct eCommerce industry and competitive market analysis to identify growth opportunities.
- Collaborate with buying/merchandising team to drive key category analysis, campaign and new launch review.
- Conduct consumer analysis to support consumer operations and drive acquisition and retention.
- Explore and elevate data solutions to integrate eCom data and drive analysis/reporting to the next level.
- Business Analytics & Business Support Lead analysis and deliver insights consistently in collaboration with business planning team.
- Work closely with digital commercial team to translate data insights into daily operational actions . Independently manage cross-functional communication with internal stakeholders and external agencies to support platform business growth.
- Key Relationships: Internal: Digital commercial team Digital Buying team Digital Marketing team CRM China Digital Hub External: Data Vendors Knowledge, Skills and Abilities: Deep familiarity with eCommerce industry Strong data driven and analytical thinking B usiness mindset and able to turn complex data into clear business insights and actionable recommendations Proactive, self-motivated and strong job ownership Strong communication and collaboration skills to work closely with cross-functional partners High degree of integrity and loyalty Requisite Education and Experience / Minimum
Qualifications
- Professional background / Experience Functional: Minimum 5 years of experience in eCommerce data analytics / BI / platform analytics Industry: Ideally in sports/outdoor/ apparel/fashion/shoes and know eCommerce business model Education University degree , ideally in business analytics, statistics, marketing IT skills Excel: advanced PowerPoint: advance d Tableau / Power BI: p lus SQL: basic Language skills Good presentation skills Native-level Mandarin and fluent English required