Designer ELP @ Employer_25898

Position Description

The Lead Designer is responsible for institutional brand management, creative strategy development and the creation of integrated marketing content based on established graphic design standards for Texas Tech University Health Sciences Center El Paso (TTUHSC El Paso). The Lead Designer will play an integral role in elevating institutional awareness through strategic creative concepts and executions that enhance visibility of schools, clinical services, programs and the institution as a whole. This position emphasizes creative development, audience-focused design and data-informed decision-making while collaborating closely with the TTUHSC El Paso Communications and Marketing and Development teams to develop, execute and continually improve creative assets that support institutional and marketing objectives.

The ideal candidate possesses demonstrated experience developing creative concepts and visual solutions that achieve defined marketing, communications and business goals. This position serves on the Communications and Marketing team and is expected to reflect the Values Based culture of the university.

Texas Tech Health El Paso (TTEP) is not considering applications from individuals who require sponsorship for an employment visa, including those with H1B visas or those currently on student or postgraduate visas.

Additionally, this position is not eligible for remote or hybrid opportunities. All work is required to be performed onsite at TTEP.

Major/Essential Functions

• Manage multiple creative projects and assist the Creative Director with the development of creative strategies, concepts, campaigns and execution plans for the institution.
• In collaboration with the Creative Director, they will conceptualize and develop creative directions using brand standards for a variety of integrated marketing initiatives, including, but not limited to, promotional materials, events, clinical outreach, the university magazine and institutional awareness campaigns.
• Provide art direction and creative guidance to the design team, ensuring creative concepts are executed effectively, projects remain on schedule and all work adheres to established brand and design standards.
• Work with the Project Manager and/or Director of Marketing to review client feedback, provide creative recommendations and make brand-centric decisions that balance needs with strategic objectives and visual standards.
• Uphold and ensure campus and affiliate branding is presented correctly and professionally across print, digital, social, environmental and other media, enforcing established rules and standards.
• Ensure graphic standards manuals and related brand resources remain current and reflect evolving institutional needs.
• Manage the institutional logo system and catalog, and collaborate with the web team to maintain accurate and accessible brand resources on the institutional website.
• Stay current with creative and marketing trends, audience behaviors and emerging practices, particularly those related to higher education, healthcare, fundraising, clinic marketing, and integrated campaign development, applying relevant insights to creative work.
• Review, approve and advise on all purchase orders pertaining to the TTUHSC El Paso brand, which also includes its schools, clinics, grant-funded programs and student organizations.
• Stay current with design trends, including those for higher education fundraising, physician clinic and dental clinic marketing and to create relevant collateral.
• Remain current with all licensure, certifications, and mandatory compliance and training requirements for this position.
• Adhere to all policies, procedures, and practices (Regents Rules, TTUS, HSCEP OPs, etc.).
• Personally, and consistently, demonstrate, display and act in accordance with Texas tech Health El Paso's Values (Service, Respect, Accountability, Integrity, Advancement, and Teamwork). Serve as a Value's leader while actively promoting and encouraging staff across the institution.
• Perform all other duties as assigned.

Required Qualifications

• Bachelor's degree in graphic design or similar, or equivalent professional certification and two years of progressive experience in graphic design.
• Additional job-related education may be substituted for the required experience on year-for-year basis.

Preferred Qualifications

• Be self-directed with exceptional computer skills, graphic design skills, animation/motion graphic skills, strong communication skills, and the ability to produce content within set deadlines.
• Knowledge of Adobe Creative Suite: InDesign, Photoshop, Illustrator, Acrobat, and/or other graphic design software.
• Knowledge of various printing equipment.
• Ability to operate camera and video equipment, typography skills.

EEO Statement

All qualified applicants will be considered for employment without regard to sex, race, color, national origin, religion, age, disability, protected veteran status, or genetic information.

Jeanne Clery Act

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act is a federal statute requiring colleges and universities participating in federal financial aid programs to maintain and disclose campus crime statistics and security information. By October 1 of each year, institutions must publish and distribute their Annual Campus Security Policy & Crime Statistics Report (ASR) to current and prospective students and employees. To view this report, visit the TTUHSC Clery Act website at https://www.ttuhsc.edu/compliance/clery-report.

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan website at https://app4.ttuhsc.edu/payplan.