About this role
Role Summary
The Senior Manager, Regional Marketing – SHARE will lead marketing strategy and execution across SHARE’s non-UAE markets, including Saudi Arabia, Egypt, Oman, Bahrain, Qatar and Kenya. Based in Egypt, the role is responsible for developing locally relevant marketing plans and driving member acquisition, activation, engagement, retention and commercial impact. The role works closely with central Marketing, Product, Commercial, Business Units, Data & Analytics, Lifecycle, Creative, agencies and local partners to deliver integrated campaigns and consistently strong customer experiences. Regular travel across assigned markets is a core requirement.
Key Responsibilities
- Develop and own annual and quarterly marketing strategies and integrated activity plans across assigned non-UAE markets.
- Lead end-to-end delivery of integrated campaigns across CRM, lifecycle, digital, social, paid media, content, PR and on-ground activations.
- Drive member acquisition, onboarding, activation, engagement, retention and re-engagement through relevant and data-led initiatives.
- Translate product, commercial and Business Unit priorities into compelling local propositions, campaigns and launch plans.
- Monitor campaign and market performance, optimize targeting and channel investment, and report results, risks and recommended actions.
- Protect SHARE brand consistency while adapting messaging, creative assets and customer journeys to local languages, cultures and market needs.
- Manage local stakeholders, partners, agencies, suppliers and marketing budgets, ensuring quality, timely delivery and effective use of resources.
- Conduct regular market visits, oversee campaign and launch readiness, resolve operational issues and lead marketing delivery for new-market launches.
Requirements
- Bachelor’s degree in Marketing or a related field.
- 8–10 years of relevant marketing experience in similar regional or multi-market roles.
- Strong experience in regional marketing strategy, integrated campaign management and customer lifecycle marketing.
- Demonstrated capability in data-driven decision-making, performance measurement, personalization and campaign optimization.
- Strong commercial acumen, including budget management, agency management and stakeholder engagement.
- Excellent communication, project management and problem-solving skills, with the flexibility to travel regularly and execute across diverse markets.