About this role
---base:meta-keywords:meta-viewport: width=device-width, initial-scale=1.0title: (Senior) Growth Marketing Manager---(Senior) Growth Marketing Manager=================================Every household that orders once at Migros Online should want to do so on a regular basis. Your main mission for ten months: turn first\-time customers into regulars. You will be free to test, learn and iterate, work within a team that challenges you and a playbook that is yours to write, at a time when e\-grocery is changing fast. **Important notes:** It's possible to take up this role based at our offices in ECUBLENS (VD).### What impact do you have?* Own strategic new\-customer growth and activation end to end: set targets, build the roadmap and be measured on new\-customer volume, acquisition cost, early repeat rates and customer value.* Win the right customers in the regions where growth makes sense.* Ship your first experiments within 90 days across channels, offers and activation journeys, and turn what works into playbooks that scale beyond one\-off campaigns.* Build activation journeys in our CEP: triggers, incentives and messages that turn a first order into a habit.* Find out where and why new customers drop off using cohort data and customer insights, and turn this into clear hypotheses and priorities.* Work with Product, Data and Operations to lift activation and to align demand with available delivery capacity per region.### What do you offer?* Education: Completed degree (university / university of applied science / higher technical college)* Specialization: Business, Marketing, Economics or another related field* Experience: . 5 years in Growth, CRM or lifecycle marketing in e\-commerce or digital products* You have owned acquisition or activation KPIs in growth marketing and moved them measurably, ideally in e\-commerce, apps or subscriptions.* You have a proven experimentation track record: you set up tests with clear hypotheses, read results incl. significance and turn learnings into decisions and next steps.* You think in growth loops and customer journeys rather than campaign calendars, and design initiatives that connect acquisition, activation and retention.* You own a metric, not just tasks: you anticipate issues before they escalate, act proactively and come with a clear recommendation.* You are a team player who works across disciplines without silos: you share knowledge, challenge assumptions, ask for feedback early and commit once a decision is made.* You build journeys, segments and tests yourself in a customer engagement platform (e.g. , Braze) and work confidently with dashboards and cohort analyses.* You speak tech and know how users behave on digital platforms: you understand events, tracking, funnels and conversion rates, and use AI tools productively in your daily work.* You bring experience in lifecycle and retention marketing, habit formation or conversion rate optimisation.* English (B2\)* (B2\)* French (ADVANTAGEOUS)### What do we offer you?* Personal responsibility \& freedom: We value direct communication and involve our employees in the decision\-making process* Sports and fitness offers: We value your health and offer CHF 250\.\- per year when taking out a sports subscription* Cumulus points: Benefit from additional Cumulus points* Central working location: Offices close to the train station, in the center of ZurichOnly online applications can be accepted on the applications portal.### Recruitment process* Time\-delayed video interview* Interview with HR \& specialist department* Technical interview with case presentation* Getting to know the team* Reference information **Contact** Ms. Höttermann Talent Acquisition Partner **No suitable vacancies?**Set up a search subscription to ensure you receive suitable job vacancies conveniently by e\-mail. ![Migros Online]()*** ![Migros Online]()***jid7b6e7bdjm jit1044jm jiy26jm