About this role
Every household that orders once at Migros Online should want to do so on a regular basis. Your main mission for ten months: turn first\\-time customers into regulars. You will be free to test, learn and iterate, work within a team that challenges you and a playbook that is yours to write, at a time when e\\-grocery is changing fast. \*\*Important notes:\*\* It's possible to take up this role based at our offices in ECUBLENS (VD). What impact do you have? \* Own strategic new\\-customer growth and activation end to end: set targets, build the roadmap and be measured on new\\-customer volume, acquisition cost, early repeat rates and customer value. \* Win the right customers in the regions where growth makes sense. \* Ship your first experiments within 90 days across channels, offers and activation journeys, and turn what works into playbooks that scale beyond one\\-off campaigns. \* Build activation journeys in our CEP: triggers, incentives and messages that turn a first order into a habit. \* Find out where and why new customers drop off using cohort data and customer insights, and turn this into clear hypotheses and priorities. \* Work with Product, Data and Operations to lift activation and to align demand with available delivery capacity per region. What do you offer? \* Education: Completed degree (university / university of applied science / higher technical college) \* Specialization: Business, Marketing, Economics or another related field \* Experience: Min. 5 years in Growth, CRM or lifecycle marketing in e\\-commerce or digital products \* You have owned acquisition or activation KPIs in growth marketing and moved them measurably, ideally in e\\-commerce, apps or subscriptions. \* You have a proven experimentation track record: you set up tests with clear hypotheses, read results incl. significance and turn learnings into decisions and next steps. \* You think in growth loops and customer journeys rather than campaign calendars, and design initiatives that connect acquisition, activation and retention. \* You own a metric, not just tasks: you anticipate issues before they escalate, act proactively and come with a clear recommendation. \* You are a team player who works across disciplines without silos: you share knowledge, challenge assumptions, ask for feedback early and commit once a decision is made. \* You build journeys, segments and tests yourself in a customer engagement platform ( , Braze) and work confidently with dashboards and cohort analyses. \* You speak tech and know how users behave on digital platforms: you understand events, tracking, funnels and conversion rates, and use AI tools productively in your daily work. \* You bring experience in lifecycle and retention marketing, habit formation or conversion rate optimisation. \* English (B2\\) \* German (B2\\) \* French (ADVANTAGEOUS) What do we offer you? \* Personal responsibility \\\& freedom: We value direct communication and involve our employees in the decision\\-making process \* Sports and fitness offers: We value your health and offer CHF 250\\.\\- per year when taking out a sports subscription \* Cumulus points: Benefit from additional Cumulus points \* Central working location: Offices close to the train station, in the center of Zurich Only online applications can be accepted on the applications portal. Recruitment process \* Time\\-delayed video interview \* Interview with HR \\\& specialist department \* Technical interview with case presentation \* Getting to know the team \* Reference information \*\*Contact\*\* Ms. Katharina Höttermann Talent Acquisition Partner \*\*No suitable vacancies?\*\* Set up a search subscription to ensure you receive suitable job vacancies conveniently by e\\-mail. \[Set up a job subscription\](\) j4id10464443jm j4it1044jm j4iy26jm