VP of Product Marketing @ Pixalate

Role Description

We're seeking an experienced VP/Director of Technical Product Marketing to lead our product marketing function for the region from our US office. This is a strategic leadership role where you'll shape how enterprises understand and adopt our trust and safety solutions. You'll be responsible for developing region-specific go-to-market strategies, driving product positioning that resonates with local markets, and establishing Pixalate as a thought leader in ad fraud prevention and digital trust.

This role offers the unique opportunity to build and scale product marketing capabilities in one of the world's fastest-growing digital advertising markets while working with cutting-edge technology that's transforming the industry.

Key Responsibilities

• Strategic Leadership
• Define and execute the product marketing strategy, aligning with global objectives while addressing regional market dynamics.
• Develop compelling product positioning and messaging that communicates Pixalate's unique value across trust and safety, fraud prevention, and compliance solutions.
• Lead go-to-market planning and execution for product launches, feature releases, and market expansion initiatives across the region.
• Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and technology partners.
• Product Marketing Excellence
• Translate complex trust and safety technology into clear, compelling value propositions for diverse audiences including advertisers, publishers, and platforms.
• Create high-impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets.
• Drive product naming, positioning, and messaging initiatives that differentiate Pixalate in competitive markets.
• Develop and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions.
• Market Expertise & Thought Leadership
• Maintain deep expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges specific to US markets.
• Represent Pixalate at industry events, conferences, and panels as a product expert and thought leader.
• Engage with industry bodies and working groups (IAB, MRC, TAG, local equivalents) to shape industry standards and practices.
• Stay ahead of emerging fraud tactics, regulatory changes, and market trends.
• Cross-Functional Collaboration
• Partner closely with product management, engineering, and data science teams to understand product capabilities and roadmap.
• Work with sales and business development teams to enable effective product demonstrations, presentations, and customer conversations.
• Collaborate with customer success teams to gather customer insights, develop case studies, and identify product marketing opportunities.
• Support global marketing initiatives while ensuring regional relevance and adaptation.
• Analytics & Optimization
• Implement metrics-driven approaches to measure product marketing effectiveness and campaign performance.
• Analyze market data, customer feedback, and competitive intelligence to inform product positioning and strategy.
• Provide data-driven recommendations to influence product pricing, roadmap, and go-to-market priorities.

Qualifications

• 8+ years of product marketing experience in B2B SaaS, with at least 10+ years in technology or cybersecurity-related roles.
• Proven track record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or enterprise security companies.
• Deep expertise in at least one of the following domains: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies.
• Demonstrated success developing and executing go-to-market strategies that drive revenue growth in enterprise markets.
• Experience working in or marketing to the region with understanding of regional market dynamics and cultural nuances.

Requirements

• Technical background (computer science, engineering, or equivalent) with ability to understand complex fraud prevention and trust and safety technologies.
• Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure.
• Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts.
• Familiarity with data privacy regulations across APAC markets (PDPA, GDPR implications, etc.).

Skills & Attributes

• Exceptional communication and storytelling abilities with proven success creating compelling product narratives.
• Strong analytical mindset with comfort working with data, metrics, and performance indicators.
• Entrepreneurial spirit with hands-on approach and "do-whatever-it-takes" attitude.
• Experience presenting to C-level executives and technical audiences alike.
• Comfortable working across time zones to collaborate with global teams.
• Track record of success in fast-paced, high-growth technology companies.

Preferred Qualifications

• Experience with AI/ML applications in fraud prevention or trust and safety.
• Understanding of mobile ecosystem challenges for fraud detection.
• Established relationships with advertising industry stakeholders.
• Experience managing or mentoring product marketing teams.
• Background in enterprise security or payment fraud prevention.

Benefits

• Medical, dental, and vision insurance — 100% of employee premiums covered by Pixalate, 50% for dependents.
• Generous parental leave and maternity leave.
• Unlimited PTO.
• 401(k).
• Employee referral bonus program.
• Monthly internet reimbursement.
• Remote-first — work from the DC or NY metro area.
• Casual, flexible work environment.
• Annual team events.
• Clear path to sales leadership as Pixalate’s team grows.
• International and Domestic Travel.