About this role
ADI is a leading global distributor and solutions provider of security, AV, and smart living technologies, helping professionals deliver smarter, safer, and more connected experiences for homes and businesses around the world. Through trusted brands, exclusive solutions, and strong industry partnerships, ADI supports more than 110,000 customers across residential and commercial markets globally. From security and video surveillance to networking, audio, automation, fire, and connected technologies, ADI offers a broad portfolio of products, services, and software designed to support the evolving needs of integrators, installers, and technology professionals.
With a global team spanning operations, sales, supply chain, digital, customer experience, engineering, and more, ADI combines deep industry expertise with innovation and service to help customers grow and succeed in an evolving industry. At ADI, our teams help create the technologies, partnerships, and experiences that keep people connected, protected, and supported every day. Learn more at www.adiglobal.com.
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ADI is an equal opportunity employer. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster, "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision. ADI complies with applicable equal employment laws in all countries where we do business.
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The Senior Product Manager - Displays will report to the Sr. Director of Product Management for the Exclusive Brands Team, serving as a product and subject matter expert. The position will be responsible for developing and executing product and business strategies that drive market growth while achieving top lines sales. Acting as a Brand Champion, the role requires a strong ability to identify market opportunities, assess competitive landscapes, build business cases, and execute initiatives that enhance profitability and optimize the category’s performance. This role will develop strategic, data-driven roadmaps that address customer needs, align with business priorities and drive revenue growth.
Job Duties
- Accountable for delivering exclusive brands top line sales and gross margin for video and display categories
- Develop and execute market-driven strategies to optimize category performance and profitability across both exclusive brands and 3P
- Accountable for various methods of increasing unique buying partners
- Identify and unite new opportunities for strategic relationships to drive category growth
- Act as a subject matter expert and brand champion, ensuring category leadership in the marketplace.
- Develop category road maps by identifying key market trends, customer pain points, and competitive gaps
- Lead business case development, securing internal buy-in and funding for new initiatives.
- Present strategy recommendations and investment proposals to senior leadership
- Execute details of existing and new projects
- Consistent engagement with customers directly via meetings, tradeshows, and sales visits to gather insights and refine strategies
- Drive strategic planning sessions, set measurable objectives, and track performance outcomes.
- In-depth knowledge of competitive dynamics, and develop understanding of how to create differentiation and win in the marketplace
- Lead and drive corporate initiatives to increase profitability of the category (brand consolidation, SKU rationalization, pricing strategies, supplier changes, etc.)
- Drive cross-functional teams with humility and clarity
You Must Have
- 5+ years’ product or brand management experience
- Proven track record of launching new initiatives, services, or products
- Experience building internal and external relationships
- Demonstrated success in market research, competitive analysis, and strategic business planning
- Experience developing and executing marketing programs
- Experience reducing cost and improving operational efficiencies
Preferred Qualifications
- 5+ years’ experience in relevant product category or brand management
- Previous experience in category or brand management
- Proficiency in Power BI or similar analytical tools